Inbox Insights 2022: Benchmarks, trends, and opportunities for the modern email marketer
How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers would call their email strategy only somewhat successful.
So, what does it take to be a very successful email marketer?
In this exclusive report, we’ll explore the ways best-in-class marketers approach email marketing. How important is email to their overall strategy? What trends are they pursuing? What are their biggest challenges, and how are they measuring success?
We’ll answer those questions and more inside the pages of Inbox Insights 2022 from Mailjet. Get advice from email experts and develop ideas to enhance and optimize your team’s strategy.
In this report, you’ll find:
● Survey results from marketers who call their email programs “very successful.”
● The top email challenges for 2022 and how to handle them.
● Insights into ongoing and emerging email marketing trends.
● Thoughts on measuring success without relying on email open rates.
● Actionable advice for implementing advanced personalization and dynamic content.
Email Marketing – SMTP services – Mailjet