How to Use Social Listening for Effective Market Research

How to Use Social Listening for Effective Market Research

Of all parts of marketing and product development, research might be the most fun (and the most work). While doing research is absolutely important to any business process, getting maximum output can require maximum resources, which is rarely sustainable and often overwhelming.  

The result is research that is either underdone or overruled. Luckily, the marketers of today have the option to leave traditional research methods behind and go fully digital. With the world’s largest database of market insights being social media, there’s every reason to permanently move research over there.

Social media offers insights into every part of a product’s journey as seen by target audiences – the groups all marketing efforts are built around. Therefore, using social media for research is not only convenient but also self-evident, seeing how it’s the ultimate source of first-hand data.

The problem is that social media is huge and overcrowded. To work with social data, you need social listening tools built to crawl all of the Internet to find and analyze conversations relevant to your business. Basically, these are your personal assistants monitoring social media and the web non-stop for mentions of whatever you have in mind.

There are many ways to use social listening tools, and research is one of them. In this post, I will walk you through five types of research you can run from the comfort of your home or office. Grab a social listening tool of your choice and research away!

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