How to Use Animation to Grow Online Sales

6. Presenting infographics in a digestible way

Animated infographics are another way to make complex information pleasant. Most often, we see infographics in the form of diagrams, flowcharts, tables, and maps. Sometimes they contain so much data that the picture can be very long, and the user has to scroll down for a long time. Animation turns a boring presentation of data into a coherent story or narrates beautifully and illustratively. With it, you can tell about your successes, show sales statistics, or the path of a product. In the example below, Danone employs animation to raise an issue of children with an inborn error of metabolism. In addition, they tell that its brand Nutricia supports people with IEMs.

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