How to Improve Your eCommerce UX for Better Conversions

How to Improve Your eCommerce UX for Better Conversions

We’ve all been in that situation. You come to a website with a clear intention of spending some money, but something just seems off.

The navigation feels overwhelming, everything is hard to find, you feel lost and annoyed.

How hard can it be to make a purchase? Well, it’s actually pretty easy if you shop on a user-friendly website.

The goal of this article is to ensure that your customers have the best possible experience while interacting with your eCommerce site.

The structure of most eCommerce websites is relatively similar, and it may be divided into five basic sections:

  1. Homepage
  2. Search and Navigation
  3. Category page
  4. Product page
  5. Checkout

Today we are going to take a closer look and find out what works best for each of them.

conversions guide

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The Ultimate Guide to Conversion Optimisation for Small Business