How to Create the Perfect Pitch Deck For Your Next Presentation

How to Create the Perfect Pitch Deck

If you’ve launched a startup, chances are you’ve heard of a pitch deck. A pitch deck is a marketing presentation designed to convince investors or lenders to give your business capital. Ultimately, it provides potential investors with a high-level overview of your business plan, success thus far, and growth potential.

Any time you land a meeting with an investor, expect to present your pitch deck to several people – and expect them to ask plenty of questions. Think of your pitch deck as the bridge between your company and future startup financing. And oftentimes, financing plays a critical role in your business’s ability to grow. With half of all small businesses failing within five years, your pitch deck can mean the difference between establishing a fruitful brand and becoming another statistic.

Pitch decks are typically created using presentation software such as Powerpoint, Prezi, Keynote, or Google Slides. Within a span of a few slides, your pitch deck should be both informational and compelling. Your slides should be clear, include high-resolution images, be visually aesthetic, and stay light on text. But creating the perfect pitch deck is easier said than done. Here’s what you need to know to increase your chances of success:

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