Screwdriver clarity | Seth’s Blog

This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for faster turning in low back torque applications. You know, the one with a nut bolster for added strength and versatility. What’s it for? Can I

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WordPress Pricing Beginner’s Guide – 2021 Update

Building a website essentially means investing in your career prospects. Even if you choose a free platform, you will always have to pay for certain components to build your website. WordPress is one of the most beginner-friendly content management system (CMS) options on the market. It’s flexible and intuitive, but there are costs involved if

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Celebrity Art (priceless/worthless) | Seth’s Blog

Why are some paintings so valuable? Works by Rothko or Matisse are worth millions. The Mona Lisa is truly priceless. There are four reasons, all working together, all quite relevant today as we remake our culture around digital goods: Beauty/decoration. Since before the 20,000 year old cave paintings in France, we’ve been putting things on

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How Does Shopify Work? What to Know Before Starting

Imagine the power of a platform if nearly every entrepreneur thinks of starting there to open their dream business and sell globally in an instant. That’s Shopify for you. You can’t not know about this amazing eCommerce platform if you’ve ever thought of opening an online business. After all, it has the broadest range of

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Price, wants, needs and the perils of urgent

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz ketchup, or an app that’s fun to use. Because it’s cheap, it might appeal to the masses. Because it’s a

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Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to

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The Complete Guide to Scrum Project Management

Everyone in the project management space has heard of Scrum. But even though this project management methodology is so popular, there’s a lot of confusion surrounding the term. If you’re considering implementing Scrum with your team and projects, you need to have a firm grasp of how it works. This guide will walk you through

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7 Instagram Contest Ideas to Grow Brand Awareness

Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for

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How to Lower PPC Churn Rates

It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost

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Cons at scale | Seth’s Blog

Traditional con men do their work one person at a time. It’s a laborious process, earning trust and the benefit of the doubt before ultimately ripping someone off. Toward the end of my dad’s life, shameless/shameful phone salespeople did just this and stole his trust, his time and his money. Like most things, industrialists want

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7 Dead Simple Ways to Reduce Bounce Rate

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to

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How to Use Paid Ads to Market to Pet Owners Effectively

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound

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8 Instagram Trends to Pay Attention to in 2021

With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,

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Basecamp Review – How does Basecamp stack up?

With over 3.5 million accounts, Basecamp is one of the more popular project management platforms. It offers many benefits, including a highly user-friendly design and multiple in-platform communication options to help streamline your workflow and keep team members focused and working within the platform. But Basecamp also has some downsides, like limited reporting and time

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21 Digital Marketing Tools You Need When Starting a Business

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good

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How to Sell Products on TikTok

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a

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And who are you really?

There’s a desire to celebrate our “authentic” self. But perhaps our considered self, the one that shows up when we’re doing our best to be consistent, generous and professional–that’s our authentic self. And the voice that slips out when we’re tired, stressed or busy is simply an incomplete and lesser version of who we actually

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Do You Need Further Education to Run Your Business?

You Want to be an Entrepreneur? Be a Lifelong Learner Whichever route you take to further your education in business, it’s essential to continue your education in some capacity. You have to be a lifelong learner if you want to be an entrepreneur. Gaining relevant business knowledge, best practices for navigating each stage of a

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10 Strategies for Better Music Marketing

The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the

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5 Steps To Sell Your Business For The Best Price (2021)

You’ve decided to sell your business—now what? Selling a business can feel overwhelming, especially if you’ve never been through this process before. Between the timing of the sale and the logistics, there are lots of factors to take into consideration before you proceed. First, you need to understand that it’s perfectly OK to sell your

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Smartsheet Review – How does Smartsheet stack up?

If you’re looking for a unique way to handle project management in your company, then Smartsheet may be for you. While other project management apps are somewhat similar and sometimes can only be differentiated by a few different feature add-ons, Smartsheet is something completely different. It is so different, in fact, that it technically isn’t

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Announcing: The MozCon Virtual 2021 Initial Agenda

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking

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Certainty, accuracy and leadership | Seth’s Blog

Certainty: Resolute in the face of criticism and implacable when confronting evidence to the contrary. ‘Never in doubt’ is more important than being right. The need to prove strength and consistency often ties us into knots, particularly in a world with new information and insight arriving so often. Accuracy: Aware that the sum total of

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SEO Website Analytics: Going One Step Deeper Into GA

Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at

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The 8 Best Direct Mail Services – 2021 Review

Want to jump straight to the answer? The best direct mail services are Gunderson Direct, PsPrint, and PostcardMania. Direct mail is still a viable marketing strategy. It’s easy to lose sight of this when you’re putting more emphasis on online advertisements, email, and other digital marketing tactics. But direct mail is an effective and affordable

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5 Reasons You Shouldn’t Buy Fake Twitter Followers

Social media platforms are free marketing resources that all kinds of businesses, big or small, can use and benefit from. They have enabled brands to connect with a much broader audience size when compared to traditional marketing channels. Twitter, a popular social media platform, widely known as a reputed information and news source, has established

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Public companies are too often out of alignment

The public markets can offer a company quite a bit: Cash right now. Liquidity for the future. A currency to help recruiting and retention. And public companies come with a giant caveat: They are owned by people (the shareholders) who might sell out at any moment. And new ones can take their place in an

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Leverage Traffic From Social Media With These 7 Tips

5. Start Facebook Groups & Twitter Pages Starting a Facebook group is what I regard as bypassing the hard work for traffic & winning some passive traffic from it. Maybe i’m exaggerating a little bit though, Facebook groups do exactly work as you could have wished for. You don’t actually need to put your efforts

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5 Recommendations + 5 Pro Tips

Since 2005, YouTube has been the trusted platform on a global scale for sharing video content with other users. Starting out as a simple way to share your favorite videos with friends and family, it has since turned into a money-making machine allowing people to earn a living through successful YouTube channels. Not only that,

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Featured Snippets: Not Gone, Just on Holiday (Apparently)

On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE! I did all

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The confusion about “sorry” | Seth’s Blog

“I’m sorry that your cat died,” does not mean that I killed your cat. But, “I’m sorry that I stepped on your foot,” does mean that I stepped on your foot. In creating connection and trying to make amends, we often get confused by the two kinds of ‘sorry’, and don’t apologize because we believe

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