What is Out-of-Home Advertising?

In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. While this may conjure images of NYC Times Square billboards, there are

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Best WordPress Directory Plugins – 2021 Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A functional online directory plugin will help you deliver business or personal information by location or category for internal or external use.  Whether you want to build a glossary of names and terms for

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WordPress Roles Beginner’s Guide – 2021 Update

WordPress makes it easy for site owners and webmasters to run a highly functional website. To get the most of your WordPress site, you’ll probably want to have other people help you out. You might want to give a third-party contractor the ability to publish blog posts or maybe hire a developer to help you

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10 Advanced Twitter Marketing Tips and Techniques

While Twitter was once exclusively a thought-sharing platform, the channel has evolved, becoming a source of limitless audience reach for the savvy marketer. With 166 million daily active users, it’s no wonder that marketers flock to the social platform. It may have once been enough for companies to share funny tweets or content on the

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How to Schedule Tweets and Drive Engagement

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post. That’s where Twitter scheduling comes in. Scheduling Tweets ensures your content is posted

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5 Product SEO Strategies to Get Your Products to Rank in the SERPs

Quite unlike before, people don’t depend on ads, the marketing landscape has changed tremendously and any successful digital strategy focuses on your products or services. The simple truth is that people who want to buy your products or engage in your services, do so online. Covid-19, the lockdowns, and the drastic changes we have to

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What Are AdChoices and How Do They Affect Your PPC?

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while

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A Top Web Hosting Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs.  They offer a wide range of hosting options, plans at different

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Errors in personification | Seth’s Blog

“The sun is trying to break through the clouds.” “The virus doesn’t like it when people stay home and isolate.” “The computer didn’t expect you to type that.” Of course, the sun, the virus and the computer aren’t people. And genes aren’t actually selfish, and new data demonstrates that we don’t really have a lizard

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9 Questions Answered With Social Listening Data

Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers

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How to Target Parents Through Paid Ads

One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise

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Top 7 Best HTML Editors – 2021 Review

Making mistakes when writing code is inevitable. But just one mistake can cause glitches, security issues, and countless other headaches. Trying to find an error in your HTML code manually with your own eyes is near impossible. For beginners and experienced web developers alike, HTML editors will improve your coding. These tools help check for

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How to Write Content For People and Optimize For Google

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience, you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may

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Instagram Link in Bio: How to Use It to Drive Traffic

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you

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The 15 Best Dropshipping Companies – 2021 Review

Want to jump straight to the answer? The best dropshipping companies for most people are definitely Modalyst for Wix and Oberlo for Shopify. If you want to start an ecommerce business without having to deal with: Shipping Storing inventory Having money to purchase inventory upfront Get into dropshipping. Manufacturers ship products directly to your customer

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How to Edit Videos

If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. In this guide, I’ll break down the steps you need to take to produce the best video content and get

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Best WordPress Backup Plugins – 2021 Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this question, then you’ve landed in the right place. Using a WordPress

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A thing about ‘normal’ | Seth’s Blog

Normal is the thing many don’t notice. Until it changes. And then we can’t unsee how much we had failed to pay attention to. Who’s on the short list for consideration, who is given the benefit of the doubt, who gets a head start… We begin to notice the people that are artificially selected to

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Drive your Prospects to the Purchase Decision

Set Up Automation Triggers You can build a workflow where your site visitors move from the awareness stage to the decision stage smoothly without extra effort from your side. How is it possible? Automation triggers are the answer. With a proper setup, every action a person takes on your site triggers the chain of events,

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SEO is Turning into a Questions and Answers Game

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown

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6 Brilliant Facebook Campaigns (& Why They Worked)

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should

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10 E-Commerce Examples of the Best Instagram Bios

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories.  How long should E-commcerce companies spend writing their best Instagram bios?  It’s important to have an excellent

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Paid Social 101: The Basics of Running Effective Ads

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not

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The Ultimate Guide to Guest Blogging

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your goal for guest blogging is.

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Top 6 Best SSL Certificate Providers – 2021 Review

Everyone browsing the web is worried about security. To put visitors at ease, site operators need to take steps to properly secure their sites and ensure safe browsing for users. SSL (secure sockets layer) certificates have become a must-have for all websites today. Aside from adding protection to your site for visitors, search engines like

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Best Social Media WordPress Plugins

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement.  One of the easiest

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How to Use Twitter for SEO to Grow Your Business

Keyword optimization, building backlinks, and writing brilliant blog posts aren’t the only way you can increase your website’s visibility through SEO. You can now use Twitter to improve your SEO ratings. Google cracked a deal with Twitter a few years ago to get access to its live tweets data, which indexes tweets on the Google

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Content is King…But Why? Here is a Data-Driven Answer

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is

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Screwdriver clarity | Seth’s Blog

This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for faster turning in low back torque applications. You know, the one with a nut bolster for added strength and versatility. What’s it for? Can I

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WordPress Pricing Beginner’s Guide – 2021 Update

Building a website essentially means investing in your career prospects. Even if you choose a free platform, you will always have to pay for certain components to build your website. WordPress is one of the most beginner-friendly content management system (CMS) options on the market. It’s flexible and intuitive, but there are costs involved if

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Celebrity Art (priceless/worthless) | Seth’s Blog

Why are some paintings so valuable? Works by Rothko or Matisse are worth millions. The Mona Lisa is truly priceless. There are four reasons, all working together, all quite relevant today as we remake our culture around digital goods: Beauty/decoration. Since before the 20,000 year old cave paintings in France, we’ve been putting things on

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How Does Shopify Work? What to Know Before Starting

Imagine the power of a platform if nearly every entrepreneur thinks of starting there to open their dream business and sell globally in an instant. That’s Shopify for you. You can’t not know about this amazing eCommerce platform if you’ve ever thought of opening an online business. After all, it has the broadest range of

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Price, wants, needs and the perils of urgent

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz ketchup, or an app that’s fun to use. Because it’s cheap, it might appeal to the masses. Because it’s a

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