The Case for Expanding Your Social Media Department

What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social

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Copycat industrialism | Seth’s Blog

“Let’s make more!” 99.99% of what’s produced and sold is a copy or variation of something that was already made and sold. That’s the power of industry to shape our world–it’s very good at producing more of what’s finding a market. And so we paved more roads, built more cars and pumped more oil. And

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Effective Ways to Enhance Employee Performance

It is the Core Responsibility of the Management to Investigate Under Performances The moment you notice that your workers are performing below the average expected of them, as an employer, it’s your duty to discern precisely what has gone wrong and why it has done so. Here, it is of paramount importance for you to

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How to Get a DBA

Your company can have one name that belongs on your legal documents and another name everyone’s familiar with, just like with your personal name. People often change their names for personal or professional reasons. It can be a middle name, an abbreviated name, or a nickname—anything that feels more natural and fitting. A “Doing Business

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6 Timely SEO Strategies and Resources for Voice Search

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but

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Zoho CRM Review – How Does Zoho Stack Up?

Finding good customer relationship management (CRM) software will help business owners to focus on building a professional customer service base. Zoho CRM software is an excellent all-in-one solution and a global leader in business SaaS. Because of this, it comes in at number three on our top list. Trusted by over 150,000 global businesses, Zoho

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Launching Website within Budget | Growth Hackers

First, the domain name: In simple terms, it is the name of your business followed by a .com on the URL. For instance, if your business name is Free Web Resources, your ideal domain name would be freewebresources.com. There are several domain name registrars online that let you buy the domain name of your choice

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9 Best Marketing Channels For Your Small Business In 2021

The last few years have seen a huge increase in internet penetration and web technologies worldwide. Consequently, the marketing landscape has evolved to give us bigger and better marketing channels to reach the right audience at the right time. However, not all marketing channels are well-suited for a small business. For example, if you’re a

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Day Two Learnings From the Three-Ring MozCon Circus

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Day one of MozCon Virtual gave us a great start to this year’s conference – from surviving the COVID news agenda, to the science of purchasing power, to game-changing ways to

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5 Steps to Turn Customers Into Advocates

Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and butter of marketing on social media. And it shouldn’t be a surprise. It’s an effective form of engagement because it’s a two-way street—brands get connected with fans organically showing off their product or service and

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The Definitive Guide to Accelerated Mobile Pages (AMP) For 2021

When it comes to your website, faster is better. Faster loading pages rank higher, have lower bounce rates, and result in happier site visitors. Speed is so crucial that Google implemented several programs to improve it, including accelerated mobile pages, aka AMP. When it was first released, AMP was kind of a big deal. Many

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A return to cottage work

Businesses care about productivity. At the core of their ability to create a profit is the simple formula of work produced per dollar spent. Frederick Taylor used a stopwatch to revolutionize the production of cars and just about everything else. By measuring the output of each person on the line, he was able to dramatically

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Top 6 Best Predictive Dialer Software – 2021 Review

Predictive dialer software can automate your outbound calls so you can free up time for other important tasks. Your team will thank you, and your business will grow even faster. But this software isn’t one-size-fits-all. You’ve got to find the one that helps you connect with customers once they pick up the phone. Let us

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Link Building Strategies and Resources for Busy Marketers

In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority

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The 5 Best States to Form an LLC in 2021

Choosing an entity type is one of the first steps to starting a business. Limited liability companies, or LLCs, are a popular option for entrepreneurs nationwide. Unlike other entity structures, LLCs can be formed in any state, regardless of your company’s physical presence. With 50 options to consider, choosing the best state to form your

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Come One, Come All! The MozCon Virtual 2021 Day One Recap

Our favorite time of the year is here! The second ever MozCon Virtual kicked off yesterday with attendees from over 35 countries. There were networking rooms, photo booth pics, and live tweets. It almost felt like we were back together in one place (just minus the donuts). Lack of donuts aside, everyone was super excited

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Livestream Shopping: Stats, Platforms & How it Works

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling

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How to Create, Launch, and Grow a Membership Site and Community

If you’ve found yourself reading this blog, you’re probably interested in the idea of a membership site. These sites are not to be confused with paid subscriptions, which refer exclusively to a financial model that binds users to its pages. Netflix, for example, is the classic example of a subscription website: a platform that users

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A coaching paradox | Seth’s Blog

At the top tier of just about any sort of endeavor, you’ll find that the performers have coaches. Pianists, orators and athletes all have coaches. In fact, it would be weird if we heard of someone on stage or on the field who didn’t have one. And yet, in the world of business, they’re seen

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What is it, Examples & Tools [2021]

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if

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Top 5 Best Social CRM – 2021 Review

Social CRM software makes the process of managing customer relationships across all your social media channels easier while bringing you closer to your customers. You can think of it as blending all the benefits of a customer relationship management tool with your Instagram, Facebook, Twitter, and/or LinkedIn. Thankfully, there are social CRM tools that can

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7 Fundamental Facebook Best Practices to Help You Grow

Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the platform is for businesses today. Consider that two-thirds of Facebook’s 2+ billion users interact with business Pages every week. From product research to customer service and beyond, growing a Facebook presence remains a must-do for

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Top 5 Best Appointment Scheduling Software – 2021 Review

Appointment scheduling software takes the headache out of coordinating appointments with your customers and prospects. The right appointment scheduling software can help accelerate your business growth—the trick is finding the one that does exactly what you need it to do. This guide goes through some of the best options below as well as their most

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5 Amazing Visual Contemporary Artists to Follow

Off the top of your head, you can probably name some of the most famous European, Medieval, and ancient artists. Names like Van Gogh, Leonardo da Vinci, and Protogenes conjure up images of religion, grand coronation, and historical feats. They marked their craft with sophisticated and mastered but clear and obvious messages. But when the

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Here’s What Nobody is Talking About

I know you are ready for 2021 marketing trends because you read this blog and tons of other marketing blogs, right? Here is the thing: I also read the most popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed very few people are

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Magnetic or sticky? | Seth’s Blog

Some projects and ideas are magnetic. They attract large numbers of people. And some are sticky. The folks who show up stick around and make the project part of their lives on an ongoing basis. Rarely, something is both magnetic and sticky. Often, it’s neither. Seth’s Blog Source link

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The Beginner’s Guide to LLC Vs. S-Corp

Liabilities and taxes are a business reality. You want to avoid them, but first, you must decide whether to incorporate your business as an LLC or an S-Corp. LLCs are easy to set up and convenient, but S-Corps helps you save money. While the IRS doesn’t recognize the LLC structure, S-Corps have strict rules to

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The Beginner’s Guide to LLC Vs. PLLC

Most business owners consider starting an LLC as the smart choice. Some prefer this corporate entity for its flexibility, some for its personal asset protection. There is no doubt LLCs can minimize risk significantly, especially on the owner’s part. Anyone can form an LLC with no restrictions on citizenship, the number of members, or business

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Good writing is cheaper than special effects

In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie. But the metaphor applies to just about any sort of creative project. We often err on the side of ‘special effects’. It’s easier to staff it up, to spend the money, to aim for slightly-above average. Committees and

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The Beginner’s Guide to LLC vs. C-Corp

Your choice of business entity directly affects your business’s bottom line. It’s why business owners want a clear-cut answer to the classic LLC vs. C-Corp debate. In both cases, you’re shielded from corporate liability. But there are a few notable differences crucial for you to understand. In this guide, I’ll detail their similarities and differences

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Best Data Visualization Tools You Should Consider Using

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The right image convinces a conference room instantly.  Sell that new client, get your boss’s approval, and rally the team behind you. Data visualization tools turn a whole mess of numbers into a crisp

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Incorporate.com Review of Business Formation Services – 2021

Incorporate.com has more than a century of experience in the business formation space. It’s a branch of Corporation Service Company (CSC) that was founded back in 1899. Naturally, the business has changed quite a bit over the last 122 years. Today, Incorporate.com serves as a fast and easy way to form businesses online. As a

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The current and the wind

The wind gets all the attention. The wind howls and the wind gusts… But the wind is light. The current, on the other hand is persistent and heavy. On a river, it’s the current that will move the canoe far more than the wind will. But the wind distracts us. Back on land, the current

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