Instagram Link in Bio: How to Use It to Drive Traffic

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you

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The 15 Best Dropshipping Companies – 2021 Review

Want to jump straight to the answer? The best dropshipping companies for most people are definitely Modalyst for Wix and Oberlo for Shopify. If you want to start an ecommerce business without having to deal with: Shipping Storing inventory Having money to purchase inventory upfront Get into dropshipping. Manufacturers ship products directly to your customer

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How to Edit Videos

If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. In this guide, I’ll break down the steps you need to take to produce the best video content and get

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Best WordPress Backup Plugins – 2021 Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this question, then you’ve landed in the right place. Using a WordPress

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A thing about ‘normal’ | Seth’s Blog

Normal is the thing many don’t notice. Until it changes. And then we can’t unsee how much we had failed to pay attention to. Who’s on the short list for consideration, who is given the benefit of the doubt, who gets a head start… We begin to notice the people that are artificially selected to

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Drive your Prospects to the Purchase Decision

Set Up Automation Triggers You can build a workflow where your site visitors move from the awareness stage to the decision stage smoothly without extra effort from your side. How is it possible? Automation triggers are the answer. With a proper setup, every action a person takes on your site triggers the chain of events,

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SEO is Turning into a Questions and Answers Game

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown

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6 Brilliant Facebook Campaigns (& Why They Worked)

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should

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10 E-Commerce Examples of the Best Instagram Bios

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories.  How long should E-commcerce companies spend writing their best Instagram bios?  It’s important to have an excellent

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Paid Social 101: The Basics of Running Effective Ads

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not

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The Ultimate Guide to Guest Blogging

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your goal for guest blogging is.

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Top 6 Best SSL Certificate Providers – 2021 Review

Everyone browsing the web is worried about security. To put visitors at ease, site operators need to take steps to properly secure their sites and ensure safe browsing for users. SSL (secure sockets layer) certificates have become a must-have for all websites today. Aside from adding protection to your site for visitors, search engines like

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Best Social Media WordPress Plugins

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement.  One of the easiest

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How to Use Twitter for SEO to Grow Your Business

Keyword optimization, building backlinks, and writing brilliant blog posts aren’t the only way you can increase your website’s visibility through SEO. You can now use Twitter to improve your SEO ratings. Google cracked a deal with Twitter a few years ago to get access to its live tweets data, which indexes tweets on the Google

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Content is King…But Why? Here is a Data-Driven Answer

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is

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Screwdriver clarity | Seth’s Blog

This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for faster turning in low back torque applications. You know, the one with a nut bolster for added strength and versatility. What’s it for? Can I

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WordPress Pricing Beginner’s Guide – 2021 Update

Building a website essentially means investing in your career prospects. Even if you choose a free platform, you will always have to pay for certain components to build your website. WordPress is one of the most beginner-friendly content management system (CMS) options on the market. It’s flexible and intuitive, but there are costs involved if

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Celebrity Art (priceless/worthless) | Seth’s Blog

Why are some paintings so valuable? Works by Rothko or Matisse are worth millions. The Mona Lisa is truly priceless. There are four reasons, all working together, all quite relevant today as we remake our culture around digital goods: Beauty/decoration. Since before the 20,000 year old cave paintings in France, we’ve been putting things on

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How Does Shopify Work? What to Know Before Starting

Imagine the power of a platform if nearly every entrepreneur thinks of starting there to open their dream business and sell globally in an instant. That’s Shopify for you. You can’t not know about this amazing eCommerce platform if you’ve ever thought of opening an online business. After all, it has the broadest range of

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Price, wants, needs and the perils of urgent

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz ketchup, or an app that’s fun to use. Because it’s cheap, it might appeal to the masses. Because it’s a

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Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to

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The Complete Guide to Scrum Project Management

Everyone in the project management space has heard of Scrum. But even though this project management methodology is so popular, there’s a lot of confusion surrounding the term. If you’re considering implementing Scrum with your team and projects, you need to have a firm grasp of how it works. This guide will walk you through

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7 Instagram Contest Ideas to Grow Brand Awareness

Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for

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How to Lower PPC Churn Rates

It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost

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Cons at scale | Seth’s Blog

Traditional con men do their work one person at a time. It’s a laborious process, earning trust and the benefit of the doubt before ultimately ripping someone off. Toward the end of my dad’s life, shameless/shameful phone salespeople did just this and stole his trust, his time and his money. Like most things, industrialists want

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7 Dead Simple Ways to Reduce Bounce Rate

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to

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How to Use Paid Ads to Market to Pet Owners Effectively

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound

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8 Instagram Trends to Pay Attention to in 2021

With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,

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Basecamp Review – How does Basecamp stack up?

With over 3.5 million accounts, Basecamp is one of the more popular project management platforms. It offers many benefits, including a highly user-friendly design and multiple in-platform communication options to help streamline your workflow and keep team members focused and working within the platform. But Basecamp also has some downsides, like limited reporting and time

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21 Digital Marketing Tools You Need When Starting a Business

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good

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How to Sell Products on TikTok

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a

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And who are you really?

There’s a desire to celebrate our “authentic” self. But perhaps our considered self, the one that shows up when we’re doing our best to be consistent, generous and professional–that’s our authentic self. And the voice that slips out when we’re tired, stressed or busy is simply an incomplete and lesser version of who we actually

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