ShopPop Review – How does ShopPop stack up?

With ShopPop, you can start customer conversations, manage customer support, and ultimately increase sales.  With pop-up widgets and messenger features, you can be sure to stay in touch with your customers every step of the buying process.  Whether ShopPop is crucial to business success or just another tool you won’t find much use for depends

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“Let the market fix it”

After all, the marketplace is scalable, independent, self-funding, convenient and persistent. Except there are problems that the market hasn’t solved, and probably can’t. A century into this worldwide experiment, the market hasn’t solved mass education, it’s made obesity and health problems worse, and it has dumped an enormous amount of long-term toxic waste into the

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CloudTalk Review – How does CloudTalk stack up?

CloudTalk’s remote cloud-based phone solution is built for call centers, sales, and support centers that need a streamlined call processing system that saves them time and keeps them productive.  CloudTalk offers a slew of call-center-friendly features that make it a must-have call center solution.  However, it’s worth diving deeper into CloudTalk’s offerings to see if

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Mailshake Review – How does Mailshake stack up?

If you’re looking for an in-depth Mailshake review to decide if it’s the right tool for your business, this article is for you. Mailshake is a popular sales management platform for modern sales teams with over 47,000 customers worldwide. It allows you to run impactful outreach campaigns, send timely follow-up emails, and track your conversations

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Improving what’s not there

It’s pretty straightforward to grease a squeaky wheel, or repair a broken window. Far more difficult is to realize that your room would would be a lot more pleasant if you added a window in the first place. Seth’s Blog Source link

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How to Trademark a Business

A trademark protects your brand identity from copycats. If you have a unique and impactful name, slogan, or design, you need to make sure no other business can profit from your property. Intellectual property theft costs US businesses $225 to $600 billion a year. Having a trademark will help prevent your business from suffering any

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How to Create Search Engine Friendly Title Tags

One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot

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8 Powerful Negotiation Tactics

What comes to mind when you think of negotiation tactics?  People in suits closing business deals?  Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life It’s tempting to think of negotiation only in terms of price, but

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The Beginner’s Guide to Vision and Mission Statements

Running a successful business involves careful planning and focus. Part of the process includes setting goals and determining a clear-cut purpose. Two elements critical in defining your business objectives are your vision statement and mission statement. These documents state and summarize your short-term and long-term goals, which is also why the lines get blurry with

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10 Ways to Maximize the Potential of Your B2B Database

In the realm of business data management, ‘Garbage in, garbage out’, is a well-worn phrase. And yes, for good reason! As B2B marketers, the most valuable marketing asset you have is your database. It’s difficult to grow, maintain, and replicate. A large high-quality database gives you a huge competitive edge. The more people you can reach

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The Marketer’s Guide To SlideShare

The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet. SlideShare is one such

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“I don’t want to play”

Tactical approaches can undermine useful strategies. And knowing your goals and the reason for the game are the best way to avoid the problem. Tactical thinking forces us to think in innings. It says, “here’s a situation, what’s your best reaction/response?” The strategic approach has a different question, “Does playing this particular tactical game get

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How and When to Trademark a Business Name

You likely spent a lot of time thinking up the perfect name for your business–it’s one of the first and most exciting things you do when you start a new business. So it would be beyond frustrating if another biz popped up with a similar name to yours.  Plus, you’d potentially have to go through

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How to Set up a Successful Twitter Advertising Campaign

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform. This means brands shouldn’t

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Time Doctor Review – How does TimeDoctor stack up?

It’s not hard to guess what Time Doctor does best by reading the name.  In the productivity space, it’s the employee time tracking software you want to have around if you’re serious about saving thousands of dollars a year in lost time.  Unlike other time tracking tools, Time Doctor is known for being highly customizable

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The Marketer’s Guide to Reddit

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.  It’s a place where you can find groups of like-minded people. Reddit

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How to Add Your Podcast to Facebook

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news

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How Different Generations Use Social Media

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks

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“I did the thing that was…”

A simple but difficult fork in the road for the choices we make. I did the thing that was: expedient easy safe what my boss insisted on generous brave new effective done by everyone else deniable fun resilient scalable unique selfish fast convenient in sync remarkable risky self-aggrandizing anonymous the way it’s always been done.

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Using Keywords in YouTube Videos: How to Get More Views

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet. Five hundred hours of video footage

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4 Tips for eCommerce Content Personalization to Increase Your Sales

3. Use Retargeting Campaigns Retargeting marketing campaigns promote products to customers after they leave online stores. You can use emails, push notifications, and chatbots to reconnect with customers and encourage them to visit your store again. Personalization is a must to make that happen. The mere fact that someone has agreed to receive email newsletters

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OctoPush Review – How does OctoPush stack up?

Are you looking for a way to strengthen your relationship with customers via mobile marketing and SMS?  If so, Octopush may be just what you’re looking for. This short message services (SMS) platform allows you to automate the process of sending messages to convert leads and build your customer relationships.  And it works to address

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How to Get a Free Operating Agreement Template

You’ve finally registered your LLC and are ready to do business.  But a few questions still linger.  How do you distinguish the business owners from the business for liability purposes? How do members vote on important issues? What do you do when a member wants to leave the company? What happens if one of the

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10 Elements of a Successful Social Media Profile

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of

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30 Great Franchise Business Ideas

If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great place to start. A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. This can save you

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Yadda, yadda, yadda | Seth’s Blog

If you are talking with someone about important things, from the heart, with honesty, it’s entirely possible that what you’re saying contradicts what they expect. It might because of the indoctrination of a lifetime of growing up in a particular culture. It might be because of personal experiences they’ve had with others that didn’t work

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One Secret to Improve SEO in 2021: Guestographics

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are so many ways to improve SEO, not least of which is link building. But do you feel like the quality of results from your link building strategy has started

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How to Change The Name of Your LLC

There are many reasons to change your company name. Your business may be going through an identity crisis, and you need a new name that targets your ideal demographic. Maybe you are using a legacy name that’s affecting your business. Whatever your reasons, it is possible to change the name of your LLC. There are

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The Beginners Guide to Payroll Certification

Payroll is often an underappreciated career involving long hours, weekends working, and short holidays. Payroll personnel must deal with constantly changing payroll regulations and adhere to federal, state, and local payroll laws in addition to company policy. Payroll certification lets employers and potential employers know that you are competent and up-to-date with payroll laws, regulations,

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Ultimate List of Social Media KPIs for Business Growth

From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while not all of these audiences are using social media to interact with businesses, a significant number are. According to social media marketing statistics, social plays a vital role for businesses: 55% of consumers learn about new brands on social

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How to Plan for a Successful Instagram Drops Launch

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram

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