Dos and Don’ts of Website Design and Development

Don’t: Overlook The Power of Conventions While uniqueness and creativity are considered worthwhile pursuits when designing your website, they should not replace the strength of convention. Keep in mind that the more unique your web design is, the more tricky it will be for your visitors to navigate. Often, your visitors don’t want to be

More

How to Start a Window Cleaning Business

You can start a window cleaning business rather affordably. In many cases, the largest expenses you’ll face consist of your website development, logo design, and business document creation.  But if you have the right tools and can complete some or all of these tasks yourself, you can keep your startup costs minimal.  Once you have

More

How to Start an LLC in Montana

Starting a limited liability company in Montana offers tax advantages and liability protection to business owners.  But before you can get these benefits, you need to follow a strict procedure to legally form your LLC in the state of Montana. Lots of new entrepreneurs are intimidated by the paperwork, filings, taxes, compliance, and registration process.

More

The NFLPA Sees Campaigns Differently with Social Media

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped

More

What Is It and Why Is It Vital For SEO Today?

From harnessing AI for SEO to adapting to voice search, marketers need to become more innovative as technology and search engine algorithms evolve. One way to do this is by focusing on gaining a more complex understanding of user intent and the semantics behind search queries. This is critical since search engines use machine learning

More

Conversational commerce 101: What you need to know

Is your business prepared for the era of conversational commerce? With so many avenues for consumers to make purchases and interact with their favorite stores, merchants have to engage with customers anywhere and everywhere. On-site. Via smartphone. Social media. You name it. But having a basic help desk or customer contact form isn’t enough anymore.

More

Defending change (or the status quo)

The easy argument to make is that the thing we have now is better than the new thing that’s on offer. All one has to do is take the thing we have now as a given (ignoring its real costs) and then challenge the defects and question the benefits of the new thing, while also

More

How to Start a Digital Marketing Business

Have you ever thought about why you purchase products or services from certain brands or companies?  The brand or company was successfully able to grab your attention, solve a problem for you, and thus create a mutually beneficial relationship where you’re buying something you really want and they’re getting a customer who really likes them. 

More

A Penalty Waiting to Happen?

Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs, but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer

More

How to Use Google Scholar to Find Content Ideas and Research

Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.  Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles

More

Best Cloud Web Hosting Plans You Should Consider Using

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Cloud web hosting is the right choice for websites that really value stability. If one of your products goes viral, you can weather the traffic spike fine without your users going through a sluggish

More

Best Time Tracking Software You Should Consider Using

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit

More

The Best HTML Editors You Should Consider Using in 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Coding is everything when it comes to web development. So you simply have to get it right for better security and to avoid glitches in the future. Luckily, there’s a very effective solution. Just like

More

How to Start a Content Writing Business

Starting a content writing business is a great way to achieve financial freedom with very little investment. But that also means that it’s an increasingly competitive industry–one that’s hard to establish a new business in.  That’s why understanding how to set up your business the right way, attract high-paying clients, and compete with established agencies

More

Facebook Shops: How to drive more social sales

Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented. And with the introduction of Shops’ product platform, Facebook is giving brands big and small an opportunity to get products in their followers’ hands faster. But as the rollout of Facebook Shops happened early on

More

Best Email Marketing Services You Should Consider Using

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, just

More

The Benefits of Social Media Advertising For Your Business

When social media platforms began to allow advertising on their digital space, it opened up opportunities for different industries. For businesses, it was a chance to explore a new medium of promotion and visibility. Nowadays, paid advertising on social media has become one of the most viable promotional tools in digital marketing. A social media

More

How to Attract Customers with Buy Now, Pay Later Options

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Article sponsored by PayPal Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The

More

Messing with Strathern’s Law | Seth’s Blog

“When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law of the universe. As soon as we try to manipulate behaviors to alter a measure, it’s no longer useful. That’s why you can’t believe social

More

RFM Analysis: Segmentation of the Client Base in Email Marketing

Create Spot-on Activation Strategies for Your Customer Segments Segmentation is a vital process in RFM analysis. Businesses can be able to group their consumers into essential categories. These clusters are flexible and can change from one business to the other. They can range from: 1. Slowly lost customers: These are the customers that were once

More

The Beginner’s Guide to Service Business Ideas

If you’re thinking about starting a service business, you have a lot of options. It can be hard to narrow down what to do for yours. You want to start a business that offers something unique and draws people to you. We’ll help you work with your service business ideas to choose the one best

More

How to Create Stellar Niche Paid Ad Campaigns

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users.  However, it’s important to recognize not everyone is in your target audience. There are a billion social

More

How to Start a Tech Support Business

Are you handy with all things tech? Are you the type to talk your friends through their tech issues? If so, you might want to consider starting your own tech support business. Don’t worry if you find the idea of turning your skills into an actual business intimidating—starting a business isn’t rocket science (or even

More

Is Social Media Outsourcing the Best Way for You to Grow?

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. That’s why outsourcing social media is so common for brands big and small. Because putting

More

How to Use Minimalism in Web Design (And Why You Should)

Do you like minimal and simple designs for the brand’s websites? Simplicity is the subtle sophistication in life and design too. Minimalism in web design unleashes the core elements such as easy-to-follow navigation, creative and smooth layout, compatibility, less content, and industry-appropriate design. Minimalism actively gained popularity in 1960 for the first time and has

More

There Are No Shortcuts to a Sustainable Social Media Strategy

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my

More

How to Optimize Your Website For Free

The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools,

More

Labor and value | Seth’s Blog

Adam Smith and David Ricardo argued that all value comes from labor, and the value of something is in the amount of labor it took to produce it. But Henry George understood that this is backward. The value of something lies in how much labor we’re willing to exchange for it. Too often, we’re tempted

More

The Beginner’s Guide to Business Ideas for College Students

Maybe you dream of being the next Jeff Bezos or Mark Zuckerberg and striking it rich with your college business idea. Or perhaps you are just looking for a way to make extra cash between classes. Whatever the case, entrepreneurship is a challenging but potentially lucrative task to mix with school projects and commitments. It

More

How to Start a Lead Generation Business

Lead generation is key in the digital age we live in.  It is how businesses who want more customers get qualified sales leads.  If you’re new to lead generation, here’s a quick sentence to explain: The lead generation business serves as the broker between the business using the service and the business’s ideal customer.  Lead

More

Gift cards, serial numbers and hard technology

I bought someone a digital gift card the other day. That’s generally a bad idea, since there’s so much waste and breakage, but it was the right answer to the problem in the moment. The code the person would have to type in to redeem the card was: X5LMFP478DRYTHQY I’m sure that the team who

More

Kickidler Review – How does Kickidler stack up?

Kickidler is a cross-platform employee monitoring solution for small, large, and remote businesses alike. With powerful tools like online monitoring, time tracking, and automatic notifications, you can seamlessly automate information security and increase business efficiency with ease.  What makes Kickidler so significant to the industry is its features. It offers multiple view monitoring systems, compressed

More

Mentionlytics Review – How does Mentionlytics stack up?

Mentionlytics is an intuitive social media monitoring tool that lets you keep track of brand and product mentions across web and social media sources—even when you aren’t tagged. It’s the go-to solution for agencies, individuals, and businesses, regardless of their size, wanting to listen, analyze, and report every social mention about their brand and/or competitors.

More
1 2 3 38