Your responsibility preference | Seth’s Blog

When things go wrong, is your instinct to hide in a corner and hope you won’t get noticed–or to lean into the situation and make it clear that this one is on you? “I’ve got this,” is a phrase that some people will go out of their way to avoid saying. At work, where it’s

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How to Make This Work for Your Website

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what

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Your control preference | Seth’s Blog

Would you rather write the script, read the script, watch the movie or write the review? When someone commutes by train, they’re giving up control over the journey. On one hand, that means that they can’t actively impact how fast the train arrives. On the other hand, it means that they don’t have to be

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Top 6 Best MSP Software – 2022 Review

MSP software simplifies client management for managed service providers.  The software allows MSPs to monitor client networks, manage SLAs, monitor assets, streamline IT support, and more—all of which is extremely challenging without a centralized solution. MSP software improves operational efficiencies, reduces overhead costs, and helps providers make data-driven decisions.  This in-depth guide will help you

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How to Effectively Plan Your Social Media Campaigns

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data, businesses at large still struggle to organize and execute any given campaign. Reaching your audience. Interpreting results. Tying projects back to business goals. That doesn’t even scratch the

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Top 9 Best Electronic Signature Software – 2022 Review

Want to jump straight to the answer? The best electronic signature software for most people is SignWell or SignNow. Signing documents with a pen is obsolete. It’s not practical for business or personal use in a world that grows more and more global each day. Electronic signature software allows people in different corners of the

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Fear of strangers | Seth’s Blog

Why are we more likely to take off our masks or avoid social distancing with a group of friends at a party instead of strangers on the train? Why do we drive more carefully in a new neighborhood instead of near our home? Why trust the advice of a doctor who looks like us, or

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How To Use Local Search Marketing to Attract More Customers

Nearly half of all Google searchers are looking for local information.  Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it

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A 7-Step Product Launch Checklist (Using the Power of Social Media)

Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch checklist has you covered. We’ll help

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Top 6 Best Facility Management Software – 2022 Review

Want to jump straight to the answer? The best facility management software for most people is Hippo CMMS or FMX. Managing facility operations at scale is a tall task. From work orders to equipment monitoring, scheduling, and more, there are too many aspects to track using spreadsheets or other outdated systems. Facilities management software simplifies

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The 10 Best Email Marketing Campaign Examples to Learn From

Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it has been widely used by businesses to promote their products and keep in touch with their customers. Before diving

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The myth about the apples

In settings where sorting is difficult, half a bushel of perfect apples is worth more than a full bushel with a rotten apple in it. One bad apple can spoil a whole bunch. We pay a significant premium for pre-selection, confidence and a guarantee. Sorting adds value. Seth’s Blog Source link

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Top 5 Best Learning Management System (LMS) Software – 2022 Review

Want to jump straight to the answer? The best learning management system software for most people is Mindflash or SkyPrep. Learning management system (LMS) software are effective eLearning tools that help you educate students, train employees, and create courses with ease. LMS software takes the hassle out of online education by utilizing integrations, advanced analytics,

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5 Best Landing Page Builders That Will Maximize Conversions

Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That

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5 Ways to Level Up Your Corporate Communications Skills

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights.  After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they

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6 Simple Ways to Build Stronger Relationships with Customers

It’s easier than ever to get customers these days – ask your local plumber or computer repair company, and they’ll tell you all about it. But one thing they won’t be able to tell you is how to keep them around once they’ve signed on the dotted line. And that’s because there are no one-size-fits-all

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“The dog ate my homework”

How did the dog become your teacher’s problem? When we’re actively enrolled in a journey, it’s on us. That’s the requirement once you choose to act professionally. You know the terms, the dates, the structure. It wasn’t even fine print. It’s simply the structure you agreed to be part of. Of course, enrollment is frightening.

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Why You Should Use Personalized Marketing to Boost Your Brand

It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is

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How to Gain a Competitive Advantage

Businesses need relationships to thrive. When compared to first-time customers, repeat customers spend 67% more on purchases. Empathy is essential to build relationships that create repeat customers. This is especially true for B2B companies because their patrons are looking for the best way to satisfy their customer base. Empathetic marketing means your client is at

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“The way things are” | Seth’s Blog

That’s how culture perpetuates injustice and indignity. Because that’s just the way things are around here. But the status quo isn’t permanent. The world doesn’t stay the way it was. It changes. And it’s been changing faster than ever. It doesn’t change because the status quo sub-committee had a meeting and decided to change it.

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Harsh feedback | Seth’s Blog

It often comes from one of two kinds of people: People who give themselves feedback in the same heartless tone. They don’t hesitate to brutally lash out, because that’s the noise they often hear inside. And folks who honestly believe that their work is flawless. They can’t understand how anyone can else can fail to

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6 Blogging Trends to Capitalize on This Year

It’s no secret that blogs can be very profitable in the world of content marketing. Over 409 million people view blogs each month, bringing brand awareness, consumer trust, and a higher likelihood of positive returns. What’s more, blogging results in a 434 percent increase in indexed pages and a 93 percent increase in indexed links.

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Portfolio thinking | Seth’s Blog

When we’re not certain of the right answer, the best approach is to have a portfolio, a range of bets that reward us with resilience and significant upside. An example can be something as simple as what to put on the buffet–if you’re not sure who’s coming to the meeting, it makes sense to have

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10 Essential Steps on How to Get Verified on Instagram

For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick” not only validates your authenticity, it gives you more control over your online presence by ensuring your profile is the only one representing your brand. Now, getting Instagram verified is not easy, and it’s not

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How You Can Leverage Gamification for Marketing

More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are, you see gamification in marketing all the

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Social Media and Government: Keeping Citizens Engaged

We might assume that social media and government don’t mix. The reality, though? Government agencies and officials represent some of the most engaged with users on social media at large. And in terms of social media’s ability to “do good,” look no further than government accounts such as those run by FEMA, NASA and the

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Top 5 Best Telemedicine Software – 2022 Review

As telemedicine grows more prevalent every year, clinicians need a software solution that helps them communicate with patients and run their practices. Telemedicine software fills the gap by helping both practitioners and patients schedule and conduct virtual appointments.  The tools also help with tasks like completing forms, billing insurance, and tracking analytics. For more info

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Harder, easier and more convenient

Consider the windows on a car. First, they were manually clipped into place. And then they were hand-rolled into position. But that was too difficult. So the electric window was born. But holding your finger on the button for 10 seconds was onerous, so now, it’s automatic. It’s easy to see the trend toward convenience

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10 Website Performance Metrics You Need to Understand

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing

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Word of Mouth Marketing: How to Drive Sales & Build Buzz

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so

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Top 6 Best MRP Software – 2022 Review

The manufacturing industry has its fair share of challenges. Between planning for demand and ordering the right inventory without wasting materials, there’s a lot to keep track of. Manufacturing resource planning (MRP) software reduces these challenges by tracking raw materials, inventory, costs, demand, and everything else associated with the product production life cycle. MRP software

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AI Trends In 2022 – The Future of Technology

A ­­­­hundred years ago, human beings were at the top of the food chain. Thanks to their ability to evaluate situations and create innovative solutions that their neighboring animal species were unable to do. But in recent times, it has become somewhat evident that we might not be the superior race a hundred years from

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