How to assess ESPs and get buy-in for a new one

Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. In a recent Litmus Live Day session with Jordie van Rijn, we discussed 3 things to help set your team up for success:

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How to Capitalise on the Holidays

Our March 17th State of Email webinar featured two very special guests: Validity’s own Tori Garcia, Senior Email Strategist on the Professional Services team, and Tom Buchok, CEO and founder of MailCharts. Tori provided us with the latest email data trends. Her email metrics analysis laid bare the current email landscape. Subscriber fatigue is rising.

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7 Best Email Service Providers for Small Businesses

Are you looking for the best email service providers for small businesses? Email marketing remains one of the best ways to drive passive income for your business. Unlike organic methods (like SEO) or paid advertising, email marketing lets you build an audience that you own. In other words, once you have a robust email list,

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5 Ways to Grow Your Contact List

Are you looking for the best ways to grow your email list with Wix? If so, you’ve probably tried using some sort of Wix email capture tool that’s built into the platform. And that means you’ve probably found your list is growing at a snail’s pace. So how can you get even more subscribers onto

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[Study] How The COVID-19 Pandemic Has Changed Emailing

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of the pandemic on sending email

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How Email Promptness Saves the Day

What if you could have better customer trust and loyalty directly at your fingertips? Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every customer e-mail. E-mail promptness can save the day and really put your

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How To Create Your First Email Course or Email Challenge

By Kelly Forst March 12, 2021 Grow your email list with easy-to-build automated email courses or email challenges. Learn how to get started now. Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us.  Simply saying, “sign up for

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IWD2021: How Pathwire Female Leaders Choose To Challenge

Today is so much more than the start of another week – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are choosing to challenge expectations, misconceptions, and their own

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How the Email Newsletter Became Cool Again

What if one of today’s hottest marketing moves was a real “blast from the past?” Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before. How did these newsletters become popular again,

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How to Avoid the Spamhaus Radar

For our latest State of Email Live, we were joined by Sridhar Chandran, our very own solutions architect, and Matthew Stith, industry liaison for Spamhaus.  First, let’s review some interesting email data from Sridhar. Inbox placement rates are rising. Average inbox placement rates were higher in February 2021 than in January 2021, increasing from 75% to 83%. When we dig a

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How to Authenticate Your Email in 5 Steps

Updated February 22, 2021 Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message

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