How Much Does OptinMonster Cost (& Is It Worth It)?

Have you been looking at different lead generation tools to grow your online business? If so, you’ve likely come across OptinMonster and wondered, “how much does it cost?” Then, when you went to the pricing page, you got to the question you REALLY wanted to know: “Is OptinMonster worth the price?” That’s why, in today’s

More

Upselling and Cross-Selling Online After the Sale

By Kelly Forst June 18, 2021 The selling process shouldn’t stop when someone purchases from you. In fact, it’s only just beginning. The selling process doesn’t end when the initial sale is made. Otherwise, you’re missing out on a huge opportunity for additional income.  That’s because of a principle called the Pareto Principle — or

More

Litmus Builder Essentials: How Teams Can Use Our Email Builder

Emails aren’t solely created by the email developer or designer. Often, copywriters, strategists, and other marketers get involved in the process. Ensuring everyone on your team can easily collaborate is vital to a successful email campaign. In the third installment of our Litmus Builder Essentials series, see how a cross-functional team can use Litmus Builder

More

SMS Marketing: Definition, Strategies, & Examples

If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least

More

New in Litmus: Integrated Insights

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. No switching between various technologies. No sifting manually through exported data. Then take that dream up a notch. That data is automatically updated, so you’re always seeing the latest information. Sounds

More

Is Your Email Blacklisted? Here’s How to Find Out

No one wants to end up on the email blacklist. If you’re struggling to reach people with your emails, there’s a small (but not insignificant) chance that you’ve somehow found your way onto a spam blacklist. These prevent your emails from ending up in your subscribers’ inboxes, which, as you might expect, is going to

More

The Age of Email – Blog

Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In October, email will celebrate its 50th birthday… and it’s been quite the journey. Age of adoption In October 1971, email was born when Ray Tomlinson sent the first ever email. Ray’s

More

How to Create an Inline Form in Under 10 Minutes

Do you want to convert more visitors into subscribers using inline forms on your site? Inline forms grab the attention of your readers and gets them to signup for email newsletters or other marketing campaigns. This tutorial will show you how to add inline forms seamlessly inside pages and posts to target visitors who are

More

5 Best Lead Generation Techniques for Small Businesses

A steady stream of leads is vital for any small business. It allows you to grow your email list, customer base, and increase revenue year over year. But without a lead generation strategy, you’ll lose valuable market share to those that have refined this process. The good news is there is more potential than ever

More

How to A/B test – Litmus

One thing I love about email is data. Because it’s so readily available, it’s easy to run split tests and see email performance in real time. You’ll often find me poring over spreadsheets and constantly refreshing data as if I were watching a close race. But none of that matters if A/B testing isn’t set

More

Email ROI: Many Happy Returns

Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! In saying “many

More

How to Create a Landing Page in 8 Steps

By Kelsey Johnson June 11, 2021 Getting more sales doesn’t have to be rocket science. Learn the 8 steps to build a landing page in under an hour. Creating a landing page is easier than ever these days, but it can still be intimidating to get started. Like most entrepreneurs, you may be concerned about

More

Litmus Builder: Meet Our Code Editor & Visual Editor

In the last post in our Litmus Builder Essentials series, we took a spin through Builder’s interface, learning about all of the different sections of Builder, some of the menu and settings options, and what exactly those little icons in the upper-right corner are. Now that you’re comfortable with what goes where in Builder, it’s

More

Is Email Marketing Dying Again?

The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users control and monitor apps’ use of

More

Email Marketing for Musicians: A Practical Guide

In a world where hundreds of musicians seem to blow up overnight and thousands more are still waiting for a big break, what everyone needs is a steadily growing base of loyal fans. They provide support and are what keeps most acts going. But how do you build and nurture more profound relationships with fans?

More

5 Emails for Summer Campaign Inspiration

Summer is here!  It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with warmer weather) is what summer is all about. And while it all may seem like fun and games, summertime is also synonymous with declining sales.

More

How to Get Started with Email Marketing

By Kelly Forst June 9, 2021 Everything you’ve every wondered about email marketing: answered. Whether you are launching a new business or tipping your toes into entrepreneurship for the first time, email marketing can play a huge role in your success. After all, email marketing can have a hand in so many important business tasks,

More

How to Add Constant Contact to WordPress (2 Methods)

Do you want to make email marketing easier by connecting Constant Contact to your WordPress site? By integrating Constant Contact with WordPress, you can automate the process of growing your email list and sending broadcasts to subscribers. That’s why, in today’s post, we’re going to show you the BEST way to connect Constant Contact with

More

Welcoming Email on Acid to the Pathwire Family

At Pathwire, we believe in the power of connection, and our aim has always been to empower users to take back control of the way they connect. We know email is complicated, and we’re laser-focused on finding ways to make it less so. Today, we take the next step in our journey by acquiring Email

More

A Spike in Spamhaus Listings: Here’s What Happened

On June 7th at 6:00am PST, Twilio SendGrid’s automated systems alerted us to a significant spike in Spamhaus listings. Spamhaus is the email industry’s most prominent and impactful email blocklist provider. A Spamhaus listing usually occurs when Spamhaus detects a significant amount of unwanted mail coming from an IP address and then adds that IP

More

E-commerce: How to Attract New Customers with Newsletters

Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection remains. As consumers become increasingly suspicious of brands, they are less inclined to share their personal information. Newsletter subscriptions are one of the data collection tools at marketing teams’ disposal, as

More

Build, Grow & Scale a Direct-Sales Business with Social Media

By Kelly Forst June 7, 2021 How this entrepreneur bloomed into a thriving coach helping others live their dreams. It used to be about long commutes, stressful corporate jobs and constant anxiety. Not anymore. Now, Brenda Ster runs a thriving coaching business helping online entrepreneurs and direct sellers create authentic relationships online. Oozing energy and

More

How to Make Sendinblue Custom Forms in WordPress

Do you want to grow your email list with Sendinblue custom forms on your WordPress site? Sendinblue forms let you collect leads on your website and automatically send them to your email list. Plus, you can trigger emails to be sent as soon as someone signs up for a newsletter, discount, free trial, and more.

More
1 2 3 4 5 9