Singles’ Day Emails and Strategies You Can’t Miss

Day and night. Summer and Winter. Valentine’s Day and Singles’ Day. Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. What is Singles’ Day? Singles’

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for

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Holiday Email Planning: 4 Reasons to Start Now (And How)

When Ferris Bueller said, “Life moves pretty fast,” he wasn’t lying. The weeks and months have a way of peeling away faster than you realize, and before you know it, the end-of-year holiday frenzy will be upon us. We’re always proponents of planning, but the BFCM era (that’s Black Friday and Cyber Monday) is extra

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Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

What do BlackBerry, Blockbuster, and Polaroid have in common? They were all incredibly successful businesses that failed to experiment, innovate, and create the future—leaving uncontested space for visionary companies that could and would do all of those things faster and better. Traditional marketing is poised to be the next Blockbuster, so it’s time to double-knot

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How to Grow Your Email List with Instagram

By Kelly Forst July 6, 2021 Discover the value of Instagram for your business, not just as a social media marketing tool, but a platform for growing your email list. As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social

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5 Types of Post-Purchase Emails to Boost eCommerce Sales

In recent years, multichannel marketing strategies have established themselves as the cornerstones of contemporary digital marketing. In our current digital era, marked by this multichannel approach to brand communication, email marketing has risen to the occasion, becoming one of the most popular digital touchpoints and lead conversion tools. However, eCommerce brands sometimes struggle to keep

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10 Mistakes to Avoid when Creating a Photography Website

If you’re looking to keep up in modern world of photography, you’re going to need a dedicated photography website–whether you work online through Adobe Lightroom or develop film the traditional way. While reaching out directly to clients can still be an effective method of gaining customers, more and more people are shopping online for their

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Outlook Email Rendering Issues and How to Solve Them

We’ve all been there. You create a beautiful email with interesting GIFs, accessible buttons, and eye-catching images. Then you test it, and it looks great… except in Outlook, where it’s completely broken. People can’t engage the way you want them to with a broken email. Outlook has been a plague of email marketers for a

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Grow Your Income with Subscriptions & Payment Plans

By Kelsey Johnson June 30, 2021 Get more customers without doing more work when you offer monthly fees and payment plans — now available through AWeber Ecommerce. As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of

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The Litmus Team’s Favorite Emails of June 2021

As we reach the halfway point for 2021, there is a lot to celebrate and be mindful of. June embraces a number of celebrations and milestones—Pride Month, Juneteenth, and Father’s Day—which offer marketers plenty of content inspiration and give brands the opportunity to exercise unity, compassion, and empathy. Whether it was a June celebration, an

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The Long Arm of the Law

The rapid rise of internet marketing means many data protection laws are no longer fit for purpose. The very definition of personal data has changed beyond recognition, leading to increased focus on consumer privacy. Now, governments around the world are responding with new legislation: In the US, the early example set by California and Virginia

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Identifying Real Opens to Adapt to Mail Privacy Protection

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers, causing marketers to implement multiple strategies to adapt. Why? It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail

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5 Litmus Builder Hacks That Will Save You Hours of Time

Email development is very different from web development. That’s why we built Litmus Builder, the world’s first code editor built for email designers by email designers. Since Builder’s launch in 2014, we’ve regularly made updates and added features that help you tackle the unique challenges of email development—and let you save time (and your sanity!)

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How to Start a Newsletter in Under an Hour

By Kelsey Johnson June 25, 2021 Keep it simple — in three steps and 60 minutes anyone can send their first newsletter. “Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing

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Email: The Swiss Army Knife of Marketing

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of

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Is BYOIP Right for Your Email Program?

What is BYOIP? BYOIP stands for Bring Your Own IP, and is a process that allows you to send emails through Twilio SendGrid, or other third party email service providers, using IP addresses that initially existed on your network. The advantage of BYOIP is that you can use Twilio SendGrid’s scalable email infrastructure while delivering

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How to Build Marketing Funnels with Email

By Kelly Forst June 23, 2021 Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for

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How Often Do Email Apps Change? (More Than You Think!)

Each time you hit send on that beautiful new campaign, there are a handful of factors that can impact your email rendering. These include: Your email service provider: Your ESP can make changes that affect the code of your emails. Your subscriber’s settings: For example, your subscriber might have images disabled or blocked. Your subscriber’s

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