Twilio SendGrid Commits to Responsive Customer Support

Email is a mission-critical communication for most businesses, and you need an email provider you can depend on. Twilio SendGrid is committed to being your trusted partner in email delivery and being responsive to your needs. When you have questions or encounter an issue, we know you want the peace of mind that you have

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How to Create an Effective Email Autoresponder Series

Are you trying to build a more profitable email autoresponder series, but you’re not sure where to start? Autoresponders can be one of the biggest revenue drivers for your business. It’s an affordable and consistent way to nurture your new leads and guide them down your sales funnel. And since you only need to set

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The Fundamentals of Email Marketing

There are a multitude of great reasons to figure out an email marketing strategy that works for your business. Email marketing campaigns are one of the most cost-effective marketing efforts you can make for your brand. Not only do email marketing campaigns help you reach a huge segment of your audience with one simple click.

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Team Spotlight: Meet Karina Sanchez Gudino

Most people know us for our commitment to making email better—through our own email campaigns, the tools we build to help others send better emails, and all of the resources we share with the community throughout that process. Equally important, though, are the relationships we build with our customers. While those relationships are built in

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What Is AMP For Email? And What Can You Do With It?

There are 4,66 billion people in the world using the internet, and 92,6 percent of them use mobile devices to go online. Such rapidly growing usage of phones is changing the face of the Internet as we know it. Every respectful company has a mobile version of the corporate site to both provide a better

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How to Create Google Ads in GetResponse

From now on, in addition to Facebook Ads, you can also create paid ad campaigns in Google Search Ads using GetResponse. This is a great way to complement your online marketing efforts promoting your products and services within the two largest ad networks in the world!

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Introducing Chats in GetResponse [New Feature]

Looking for a faster way to connect with your audience? One that doesn’t take long to set up while having a massive impact on your customers’ happiness, and your bottom line? One that lets your audience connect with you in just a single click? If any of these made you nod ‘yes’, then you’re in

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6 Best White Label Email Marketing Tools for Agencies

Do you want to offer email marketing solutions that are repackaged with your own branding? When you run an agency or email marketing business, you’ll need to rely on tools and platforms that help your clients grow their businesses. White-labeled email marketing solutions allow you to rebrand the tools by replacing their logos with your

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How to Send Email with PHP Using SendGrid and Mezzio

Email is as important a communication tool as ever. To help you better leverage email, I’m going to show you how to send email using PHP’s Mezzio framework and Twilio SendGrid’s API. Specifically, you’re going to learn how to send emails with both plain text and HTML bodies, and that includes a PDF attachment. You’re

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7 Referral Marketing Strategies to Boost Sales in 2021

It’s hard to beat the effectiveness of a happy customer referring you to a colleague, friend, or family member. Think about it: When a customer refers you to someone in their network, it tells you that you’re offering products that work so well, customers are compelled to share your brand with people they care about.

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Your Ultimate Guide to Understanding Customer Journeys

“Journey” is a pretty popular word nowadays. We hear it used to describe a spiritual path someone’s taking or a sudden wellness obsession. But for marketers, understanding the journey our customers are on is more concrete. It’s about identifying the actual steps customers take when interacting with our brand. Our customers’ motivations, their understanding of

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Keeping Track of Consumer Engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber

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How to assess ESPs and get buy-in for a new one

Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. In a recent Litmus Live Day session with Jordie van Rijn, we discussed 3 things to help set your team up for success:

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How to Capitalise on the Holidays

Our March 17th State of Email webinar featured two very special guests: Validity’s own Tori Garcia, Senior Email Strategist on the Professional Services team, and Tom Buchok, CEO and founder of MailCharts. Tori provided us with the latest email data trends. Her email metrics analysis laid bare the current email landscape. Subscriber fatigue is rising.

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7 Best Email Service Providers for Small Businesses

Are you looking for the best email service providers for small businesses? Email marketing remains one of the best ways to drive passive income for your business. Unlike organic methods (like SEO) or paid advertising, email marketing lets you build an audience that you own. In other words, once you have a robust email list,

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5 Ways to Grow Your Contact List

Are you looking for the best ways to grow your email list with Wix? If so, you’ve probably tried using some sort of Wix email capture tool that’s built into the platform. And that means you’ve probably found your list is growing at a snail’s pace. So how can you get even more subscribers onto

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[Study] How The COVID-19 Pandemic Has Changed Emailing

By now, we’re all well aware of the effects COVID-19 has had on communication over the past year (and probably sick of most of it). This includes email, obviously – during the pandemic, brands are trying to change their strategies to maintain engagement and conversion rates. But the effects of the pandemic on sending email

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How Email Promptness Saves the Day

What if you could have better customer trust and loyalty directly at your fingertips? Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every customer e-mail. E-mail promptness can save the day and really put your

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How To Create Your First Email Course or Email Challenge

By Kelly Forst March 12, 2021 Grow your email list with easy-to-build automated email courses or email challenges. Learn how to get started now. Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us.  Simply saying, “sign up for

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IWD2021: How Pathwire Female Leaders Choose To Challenge

Today is so much more than the start of another week – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are choosing to challenge expectations, misconceptions, and their own

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How the Email Newsletter Became Cool Again

What if one of today’s hottest marketing moves was a real “blast from the past?” Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before. How did these newsletters become popular again,

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How to Avoid the Spamhaus Radar

For our latest State of Email Live, we were joined by Sridhar Chandran, our very own solutions architect, and Matthew Stith, industry liaison for Spamhaus.  First, let’s review some interesting email data from Sridhar. Inbox placement rates are rising. Average inbox placement rates were higher in February 2021 than in January 2021, increasing from 75% to 83%. When we dig a

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How to Authenticate Your Email in 5 Steps

Updated February 22, 2021 Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message

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