Modular Building in Litmus Webinar Recording

We’ve been talking a lot about modular building lately—and that’s because it’s helped us save a lot of time coding. As in, build-emails-in-half-the-amount-of-time time saved. In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get

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The Best Live Email Examples to Inspire Your 2022 Strategy

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Featured are examples of campaigns

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AI-Based Email Marketing | Twilio SendGrid

Modern-day artificial intelligence (AI) meets email marketing, the powerful communications channel born in the 1970s. It’s like Siri and Secretariat teamed up.  OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of it, email teams can now use AI to personalize content, predict engagement, choose optimal send times,

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ActiveCampaign vs. Mailchimp | GetResponse

Are you looking for a simple and comprehensive solution to help you automate your processes, keep track of customers and revenue? Or are you looking to improve your customer service?  Both ActiveCampaign and Mailchimp are popular email marketing services/email marketing software that features automation workflows, opt-in forms, and list management for small businesses.  Since you

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Email Marketing Statistics You Should Know in 2022

By Sean Tinney January 18, 2022 Check out the complete list of email marketing statistics to find out how you stack up and see benchmarks to compare your results. Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) Although email marketing has

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10 Expert Predictions for Email in 2022

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace.

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Balancing Personalization and Privacy in 2022

A new year is upon us and personalization is in focus for marketers, clearer than ever before. But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path.Marketers are finding themselves trying to navigate a balancing act that

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What It Is and How to Implement It

Among the marketing trends through the years, vertical content doesn’t receive the recognition it deserves. You’d think that, because of the popularity and usage of mobile devices, marketers would be all over how people can leverage vertical content in their overall marketing strategy. Unfortunately, that’s not the case, as this content type continues to fly

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How Long Should an Email Be?

By Sean Tinney January 17, 2022 We analyzed emails from the top marketing experts to find out how long your email should be. Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more

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Email Click-Through Rate (CTR) | Twilio SendGrid

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email

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13 Best Marketing Automation Apps for Shopify Websites in 2022

If you are looking to improve customer service, generate more sales, and turn one-time buyers into loyal, repeat customers you’re in the right place. Marketing automation is becoming a must for ecommerce companies. It brings many well-proven benefits you definitely don’t want to miss out on. Around 80% of marketers who automate their marketing processes

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How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your

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6 Tips to Power Up Your Email Preference Center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide

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How Good is This Email Service Provider?

Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you build and grow your email list. From optin forms to email builder, you’ll get everything you need to kick off your

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New Year’s Resolutions for Growth Marketers in 2022 

As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations.  I’m excited to see what new challenges and opportunities 2022 brings. But starting the year

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3 Browse Abandonment Emails to Capture Window Shoppers

We’ve all been the recipient of a cart abandonment email: those persistent reminders that let you know that you did not, in fact, complete your purchase of that sweater or new sneakers you had in your cart recently. While their effectiveness is the proven push people need to finish their online shopping, there is a

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Ideas & Inspiration for Your 2022 Email Campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so  your email marketing campaigns better be ready! While you’re trying to decide if you really need

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Email Client Market Share in December 2021

New year, same us—we’re back! It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. What happened in December 2021? Let’s take a closer look. Top email clients Before we begin, we’d like to recall that a few months ago, we introduced

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5 Things You Need to Know About Benchmark Email

Email remains a top-performing channel for marketers. It’s no surprise that 64% of marketers use email to drive their marketing campaigns. Unfortunately, though, only 8% report any significant improvement in email marketing strategies. The problem? Well, we can attribute the dismal performance to a number of reasons. Still, in most cases, it boils down to

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Start the New Year Strong with an Email List-building Quiz

By Sean Tinney January 5, 2022 Quizzes are fun and interactive. But they can also be used to grow your email list. Learn the best strategies to creating a high-converting, interactive quiz. In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz? Offering valuable or interesting resources,

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A Comprehensive Guide to CRM Marketing

Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology,

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6 Best Social Media Tools for Your 2022 Strategy

Will 2022 be the year that you level up your social media strategy? Marketing trends come and go, but social media serving as a major determining factor of success definitely isn’t going anywhere any time soon. There are 4.55 billion active social media users around the globe, representing 57.6% of all people on the planet.

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AI in CRM: Top Ways AI is Changing the CRM Landscape

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized

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SMS campaign: A Quick Guide with Examples

When SMS became available to the public in 1992, it changed the game — it turned the telecommunication world from a verbal platform to a text-based one.  And SMS marketing has soon followed. In fact, consumers are more likely to open text messages before any other form of mobile communication (such as push notifications or

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