5 Steps to Promote and Sell Online Courses

By Kelly Forst July 23, 2021 Discover the benefits of creating and selling an online course, as well as practical tips for successfully promoting your course to boost sales. As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often

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Frustrated by Blue Links in Email? Conquer Them for Good

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. But which techniques work the best? And how can marketers ensure a beautiful

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Email Background Images: How to Wow Subscribers (+ Code)

Emails can feel a bit predictable with an image here, a block of text there… One way to liven up the subscriber experience? Background images. They’re unexpected and add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks but are incredibly easy to

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How to Promote Your Live Streams with Email Marketing

With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers.  Over the years, social media and messaging apps have been predicted to supersede email, but 50 years after the first email was sent, it’s still going strong. 

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[Survey] How Seriously Do Businesses Take Privacy Laws?

Ah, privacy. No matter who you are or where you live, you probably appreciate its benefits in many areas of life. However, when most people think of privacy, they may not immediately think of data privacy… or how important it has become. Consumer data has quickly become a valuable resource for many companies, but most

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Which One’s Better For You?

Email is one of the best ways available to any business to market and sell products to customers. So having an email marketing tool to help you get your message out and make your marketing campaigns successful is essential — but it takes time to find the right one. 

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Are Solo Ads Right For Your Business?

Editor’s note: This article was originally written in March 2016 and was updated in July 2021 for accuracy. Want to build your email list fast, or get the word out about next week’s product launch? Some marketers swear by solo ads. And while solo ads can work, they’re not for every business, and they can

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How to Sell Online with Ecommerce Landing Pages

By Kelly Forst July 19, 2021 Avoid the hassle of selling on third-party marketplaces. Go from idea to “open for business” in five minutes flat with ecommerce landing pages. Anyone who’s tried to sell something online knows how intimidating it can be. Most online sales platforms require designing an entire website, setting up complex systems,

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Future of Email Insights: Webinar Recording & Takeaways

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance. In the second

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How to Grapple With Apple

The dust is settling following Apple’s announcement in early June of plans to introduce Mail Privacy Protection (MPP) for its native Mail client users. This feature prevents email senders from using tracking pixels to measure open rates and device usage, while also masking recipients’ IP addresses to prevent location tracking. While Apple acknowledges the impact

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How to Fix Gmail Blue Links for an Email Dream Come True

Frustrated by seemingly random, off-brand blue links when QA testing your otherwise perfect email in Gmail? Been there. Done that. The good news? You didn’t do anything wrong. Since 2017, Gmail automatically turns some of your copy—like email addresses, phone numbers, physical addresses, and times—into clickable elements, sometimes turning them blue. And as the second

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Around the World in Data Privacy

Our July 7th State of Email Live webinar was truly a global affair. Validity’s Tori Garcia, Danielle Gallant, Sophie Jean, Rafael Viana, and Sandra Schubert joined us to discuss all things data privacy in different parts of the world. Before embarking on our world tour, we had the privilege of hosting Karie Burt, Chief Data

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The Key to Customer Engagement? Email and SMS

Email is usually one of the first channels companies adopt to communicate with their customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But, the average individual only checks their personal email just two hours a day, which means they might miss out on time-sensitive offers and messages from

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How to Prepare for Gmail’s Rollout of BIMI

After a year-long pilot of BIMI (Brand Indicators for Message Identification), Gmail has officially announced that it will be rolling out general support of BIMI to help drive the adoption of stronger sender authentication. BIMI is an industry standard that attempts to increase the wide adoption of email authentication in the ecosystem while simultaneously providing

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Why Does Email Generate Strong ROI?

Did you know the email channel is consistently top ranked for its return on marketing investment? The average email ROI is 38:1. In the recently published DMA/Validity Marketer Email Tracker 2021, around 50% of marketers reported many of email’s key metrics have shown positive increases in the last 12 months, including mailable list size (51%),

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3 Kinds of Inactive Subscribers (and How to Manage Them)

Not sure how to develop a long-term strategy for managing your inactive email subscribers? While it’s tempting to boil down inactive strategies to a single operating principle, a more targeted strategy is more effective. The question isn’t whether inactive subscribers have value. As a group, they certainly do. Instead, the questions to ask are: Which

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Ways to Create Visually Appealing Email Design

Visually appealing email design can engage your target audience, showcase your brand message, and encourage subscribers to click your CTA. Since email marketing generates 40 times more leads than social media, it’s one of the most effective ways to boost conversion rates. This makes good email design more important than ever. But how can you

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Hard Bounce vs. Soft Bounce: What’s the Difference?

Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological equivalent to getting a letter marked “return to sender.” It means your

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Google Announces General Availability of BIMI in Gmail

Today is the day. Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail. We’ve been anxiously awaiting this day for almost a year when Google first announced their pilot program for BIMI. A lot has changed in the email marketing world since we first learned of Google’s BIMI pilot

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Singles’ Day Emails and Strategies You Can’t Miss

Day and night. Summer and Winter. Valentine’s Day and Singles’ Day. Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. What is Singles’ Day? Singles’

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