A Proven Way to Optimize Your Results at Lower Costs

Staying updated in the fast-paced world of digital marketing may be challenging. Yet, it’s crucial to adopt the latest strategies, practices, and innovations for worthy results. As such, it becomes vital for marketers to master content scaling to improve quick lead generation. However, content scaling remains an equally trying skill to execute – as you

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The Litmus Team’s Favorite Emails of September 2021

🍂 As we make our way into fall, and the season that sees our inboxes burst with pre-holiday promotional emails, there is a wonderful sense of calm and clarity in the inboxes of the Litmus team. We were delighted by beautifully crafted animated GIFs, simple and clean designs, clever subject lines, considerate copywriting, and popping

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How to Repurpose Email Content for Social Media

By Ovi Negrean September 21, 2021 Don’t do the same work twice — supercharge your social media strategy with your email content, while also growing your list in the process. When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times.  But there’s good

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How to Create a Company Email Newsletter in 10 Simple Steps

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program. Companies don’t just want to take your email address and call it a day — they want this information so they can

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Apple’s Mail Privacy Protection is Here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for

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Email QA Testing Session: Webinar Recording and Q&A

Email testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and

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Web Developer Uses AWeber + Thrive To Increase Clients

By Kelsey Johnson September 16, 2021 Learn how to collect leads, follow-up, and make a sale like Mark Brinker, who gets more business with AWeber and Thrive Suite. Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies

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How to Make a Squarespace Newsletter Signup Form

Are you trying to learn how to make a Squarespace newsletter signup form without relying on the platform’s native tools? Squarespace is a popular eCommerce platform for entrepreneurs and small business owners. It allows anyone to create an online store in a matter of minutes, without any technical skills or experience required. But once that

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How to Use Email Typography That Speaks Volumes

Serif and sans-serif are the most commonly used typefaces, especially for body copy. This is because they are most readable and therefore accessible. They render well when scaled down and at lower weights. Script and display typefaces are often too complex for body copy. Meaning, they can be hard to read and even harder to

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How to Organize & Manage Your Email Lists

By Sean Tinney September 15, 2021 A good email list management can help you achieve your email marketing goals. Learn how to keep your lists organized and set yourself up for success. When it comes to email list management, organization is the most important part.  Whether you’re building your list from scratch or giving your

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Accessibility Testing Tools: Top Options for Marketing Teams – Email Marketing – SMTP services

Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing

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The Art of the Upsell Email

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating.  Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being

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An Exciting DemandTools Announcement at Dreamforce 2021

Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come a long way in two decades, and in parallel, have seen Salesforce grow in unprecedented ways. The evolution of Salesforce and DemandTools In March 1999, Salesforce was created so businesses could

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7 Quick & Easy Ways to Monetize Your Podcast

By Kelsey Johnson September 14, 2021 Creating a podcast takes a lot of time — you deserve to make some money from it. Check out these quick & easy strategies to monetize your podcast via sponsorships, listener donations, and more! Podcasting is an incredibly rewarding way to share your expertise. When you hit milestones like

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Using Email Communication to Convey Price Increases

As we come out of the COVID-19 pandemic and the economy starts to recover, many business owners are eyeballing price increases. Raising your prices can help you keep up with rising production costs and increased wages. But there’s one part of price increases every business owner dreads: telling their customers. Communicating price changes to your

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6 Reasons to Use A Dark Background in Your Email Design

By Kelsey Johnson September 10, 2021 Use our newly designed email template called “Fresh” to start writing your next email. The six examples below show how and why to design with a dark background. Dark backgrounds are far less common than light ones in the world of the internet today. But, with the increasing popularity

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The ROI of Email Marketing [Infographic]

Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed

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How to Connect Klaviyo to WooCommerce (the Easy Way)

Are you looking for an easy way to connect Klaviyo to your WooCommerce site? Klaviyo is an advanced marketing automation platform powered by intelligent segmentation that combines behavioral and transactional data of customers. This helps you to send personalized emails or SMS to your customers. In this article, we’re going to show how you can

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How to Add Email Signup to Shopify to Grow Your List

Do you want to capture email signups on your Shopify website? Email marketing is crucial to the success of any eCommerce business. By adding a stunning email signup form to your Shopify store, you can encourage users to subscribe to your list and market your brand through emails. This not only helps you build long-term

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Constant Contact vs Mailchimp – Ultimate Tool Comparison

If you’re comparing Constant Contact vs. Mailchimp, feature by feature, you’re probably doing it wrong.  See… features are crucial, but if you don’t consider all of the factors, you’ll likely make a half-informed decision that could end up expensive for your business. That’s why we’ve decided to make an in-depth comparison that covers all the

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How to Prepare for Apple’s Mail Privacy Protection

Later this month, we expect to see Apple release the latest versions of their operating systems, iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. Users who upgrade their Apple devices to the latest versions will be able to use a feature called Mail Privacy Protection. When this feature was first announced, we published a

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11 Email Newsletter Best Practices

By Kelly Forst September 7, 2021 So you want to send a newsletter? Here are 11 email newsletter best practices you need to follow if you want a loyal following. Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity

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Bridging the Gap to Email Marketing Success

When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the

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3 Irresistibly Easy Ways to Save Time with ESP Sync

Creating error-free emails that drive results is no easy task. And this becomes far more challenging when you consider all of the different technologies that need to be updated throughout the email workflow. You need to bring code from your email creation tool to your email testing tool, make changes, and remember to update those

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AI and Marketing Relationship Status: It’s Complicated

Marketing leaders often have a love/let down relationship with our marketing technology stacks. We love how our martech empowers transformative opportunities to drive exceptional customer experiences, unlock new revenue streams, and accelerate innovation and strategy. At the same time, we feel let down when our martech fails to deliver on promises for returns on investment

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global trends around checking email

How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries?At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how often

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