5 Key Steps to Build a Pipelines
Step 1: Define expectations
First, figure out who is your audience. Even if your company is localized in a small city, potential buyers have certain traits and needs. It’s important to not use standard filters. Better targeting will reduce ad spend. Try to figure out what problems and pain your users are feeling and how you can help solve the problems.
Step 2: Create users personas
Without a user persona and visualization, any research is reduced to charts and graphs, which is not very helpful in making the right decision. Only after you understand the user’s concerns and preferences can you choose the layout of your landing page. Based on what buyers want from a new product and how people can use it, marketers create relevant content.
Step 3: Build optimal design for converting leads
For some professionals, marketing is still based on “gut” rather than the actual needs of the customer. But such methods are not always justified, since you can spend the budget without getting the desired result. If a company does analytics to find a data-driven lead generation strategy, this will work better. People who want to start efficiently should consider our advice:
• Keep your page simple. Get rid of unnecessary animation and other objects that look like a mess to your buyer. Ideally, developers should use no more than 3 key characteristics. Consider automation to perform tedious tasks such as entering data, tracking emails.
• Be in touch with buyers. Ask their opinion and provide an opportunity to leave a review, offer a promo code, or just write “thank you” for people choosing your brand. Email it. Maintain transparency in pricing, do not force users to fill out a 20 questionnaire to order an item. Make it easy for people to spend their hard-earned money.
• Use video. Summarize the benefit or offer. Business owners can do it with a personalized promo video that shows their company feels what potential customers really need. Unsurprisingly, video is essential for building B2B pipelines. Experienced marketers claim that 7 out of 10 B2B partners watch promo at some point in the purchase. Such content is a key component.
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