Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
Reseller hosting can be extremely lucrative. Whether it’s an add-on to your existing business, a side hustle, or the start of a standalone hosting company, there are plenty of ways to turn a profit in this space.
Every website needs a hosting service. White label resellers become that solution for their clients. By renting servers at wholesale rates from web hosting providers and reselling them to other sites, it’s easy to generate a substantial ROI.
But it all starts with finding the right reseller hosting company for your needs. Which one is the best? Find out below.
#1 – InMotion Review — The Best Reseller VPS Plans
InMotion is another industry leader in the world of web hosting. They offer six different white label reseller plans, including three VPS reseller packages.
For those of you who want to take your reseller services to the next level, a premium VPS plan from InMotion has everything you need.
Every plan comes with free SSD storage, free billing software, cPanel and WHM, free domain reseller, 24/7/365 support, and white label resources. InMotion is optimized for WordPress out of the box as well.
But if you select a reseller VPS plan, you’ll benefit from additional features like:
- Up to 50 free cPanel transfers
- Hosting optimized for e-commerce
- High availability with real-time redundancy
- Free server security, management, and maintenance
- Optional root access
- High performance with allocated resources for each site
- Scalable resources
The shared reseller packages start at $15.39 per month, whereas the VPS reseller plans start at $46.64 per month. There’s definitely a significant difference between these starting rates, but the VPS reseller hosting’s quality and performance are unmatched.
All InMotion white label reseller hosting plans are backed by a 90-day money-back guarantee.
#2 – A2 Hosting Review — The Best for Billing and Client Management
When you sign up for an A2 Hosting reseller package, you’ll have the option to upgrade to a turbo reseller plan, which gives you and your clients access to servers up to 20 times faster than most other options.
In addition to the top-notch performance, A2 offers a free WHMCS or Blesta license with its reseller packages.
WHMCS and Blesta are two of the best client management and billing solutions for resellers. So, you’ll have no problem managing your client lists at scale with A2 Hosting.
Other top features offered in A2’s reseller packages include:
- 24/7/365 guru support
- Free account migrations
- 99.9% uptime commitment
- Free SSL certificates
- cPanel and WHM
- White label capability
- Developer-friendly tools
The entry-level reseller servers from A2 Hosting start at $18.99 per month. Turbo reseller servers start at $29.99 per month, and I strongly recommend them. Your clients will definitely notice a difference in terms of speed and performance. The extra $11 is well worth it.
A2 also has a ton of guides and resources made specifically for resellers. You really can’t go wrong with any of these plans.
#3 – Liquid Web Review — The Best Variety of Reseller Packages
Whether you’re starting a new reseller hosting business or scaling an existing one, Liquid Web has everything you need to succeed.
They offer a wide range of reseller options, including dedicated reseller servers, VPS servers, and cloud servers.
All of these options perform significantly better than an entry-level shared reseller plan.
Liquid Web also has a unique billing structure for reseller customers. The program allows resellers to purchase any hosting solution at a discount. But the exact discount is based on monthly revenue. The more hosting solutions you sell, the higher your discount will be:
- $250-$500 per month — 5% discount
- $501-$1,000 per month — 7% discount
- $1,001-$2,000 per month — 9% discount
- $2,001-$5,000 per month — 12% discount
- $5,001-$10,000 per month — 17% discount
- $10,001-$15,000 per month — 19% discount
- $15,000+ per month — 20% discount
As you can see, there’s an opportunity to make a significant profit here with these discounts as your reseller program scales.
All of Liquid Web’s reseller packages come with a free WHMCS license. This makes it easy for you to customize plans for clients, generate invoices, and provide support to your clients within a single interface.
Liquid Web allows you to give your clients complete control of their plans so that they manage things like service provisioning, reboots, and load balancing on their own.
Pricing for Liquid Web’s reseller program starts at $99 per month.
#4 – ResellerClub Review — The Best for Delivering Turnkey Sites to Clients
Reseller hosting is often associated with agencies already building sites for clients. It’s an easy value add to take care of hosting for them as well. But what if your agency’s forte isn’t web design or site building, but you know your clients could benefit from getting website and hosting through you?
With ResellerClub, you not only get an excellent array of hosting options, but also an incredibly simple way to deliver websites, blogs, and ecommerce stores that are ready to go in an instant.
More specifically, they offer over 400 Softaculous apps that take just one click to install through ResellerClub’s cPanel. That means you can instantly implement content management systems like WordPress, Drupal, and Joomla, ecommerce platforms like Magento, customer service portals like osTicket, and much, much more.
So, in one fell swoop, you can hand a client a ready-to-go framework for anything from a web store or support page to a forum, blog, or appointment scheduler—plus, you’ll be providing solid web hosting as well.
ResellerClub’s reseller hosting is a little pricier than the others on our list, but not by much.
The entry-level Essential plan provides 40 GB SSD storage for unlimited websites for $17.99/month. That price is for a three-year term, though, with one and two-year commitments slightly more and a higher base rate for a six-month term or month-to-month billing.
You can scale up to 50 GB, 100 GB, or 200 GB of storage (and higher data transfer thresholds) for $21.99/month, $28.99/month, and $45.99/month, respectively, for three-year terms.
You can add dedicated IP to any plan for an extra $3.99.
While the hosting side of the equation might not be as powerful or cheap as some others, you get the CloudFlare CDN and free, unlimited email on all plans, free hosting migrations, a billing and customer management dashboard, and, of course, turnkey site installs vis Softaculous.
If you’re an agency looking to add site building and hosting to your suite of client services, ResellerClub is the easiest way to do so.
You can give ResellerClub a try risk-free, thanks to their 30-day money back guarantee.
#5 – HostGator Review — The Best for Hands-On Resellers
Some resellers don’t want to get their hands too dirty with the technical side of hosting. If their clients have any issues at all, they’ll run those up the ladder to their own provider’s customer support to solve the problem.
If that doesn’t sound like you and you relish getting under the hood to fine-tune settings, HostGator is the reseller hosting provider for you.
In all three of its reseller plans, HostGator offers its customers pinpoint control of resources and tools to allocate storage, analyze statistics, and manage every bit of the backend.
First, you get the most up-to-date WHM for monitoring servers. Within it, you can limit packages and manage the DNS, disk space and backups, bandwidth, and databases, as well user controls for your clients’ cPanel accounts.
The cPanel you’ll provide clients comes full of useful features, like AWStats and Webalizer reporting, IP blocking, a web-based file manager, one-click installs of useful site features. That’s great if your clients like having the same degree of control as you do.
Want to get really geeky? HostGator also supports a variety of programming languages and modules and allows for Secure Shell access and custom scheduling of cron jobs.
On top of all that, you get one of the most affordable long-term deals in reseller hosting from HostGator. Here’s a look at their plans with current introductory pricing (for a three-year term):
- Aluminum: 60 GB SSD & 600 GB transfer for $19.95/month
- Copper: 90 GB SSD & 900 GB transfer for $24.95/month
- Silver: 140 GB SSD & 1400 GB transfer for $24.95/month
That introductory rate for the Silver package is perhaps the best bang for your buck currently available.
After three years, the rate will jump up a good deal around $15/month for Aluminum and Copper, but even that rate is one of the most competitive base prices on the reseller hosting market. Silver, however, will cost you a good deal more.
With those low price points and the hands-on control to maximize server resources for your clients’ sites, you can perhaps turn a better profit reselling from HostGator than any other hosting provider.
Sign up with HostGator today and take them up on their 45-day satisfaction guarantee.
#6 – HostPapa Review — The Best for Reseller Beginners
HostPapa is perfect for anyone new to reselling. The platform is straightforward to use, and advanced technical knowledge is not a requirement.
They handle everything on the backend, so you never have to worry about the server architecture being sold to clients. HostPapa takes care of server firewalls, brute force detection, site security, network monitoring, IP deny manager, SSL encryption, and so much more.
The exceptional support and resources designed specifically for resellers are highly beneficial to beginners. HostPapa offers free 30-minute training sessions, self-help guides, reseller tutorials, and award-winning customer service.
You’ll even have the option to provide your clients with their own control panel access through a brandable white-label portal. This includes branded white-label nameservers.
Here are some other top reasons to choose HostPapa for reseller hosting:
- One-click installation for 400+ apps
- Built-in automation to manage client subscriptions
- WHMCS billing system
- Free site transfers from other hosting providers
- Simple dashboard to manage all sites
- Unlimited sites
- Easy to scale and add resources
- 99.9% uptime guarantee
- 24/7/365 tech support
Reseller plans start at $29.99. All packages are backed by a 30-day money-back guarantee.
What I Looked at to Find the Best Reseller Hosting
There’s some really basic math you’re going to want to do in order to figure out which host is going to give you the best deal on the volume of reselling you plan on doing.
But working backwards from the sticker price is only going to get you so far. There’s still a number of important criteria to evaluate as you’re shopping around.
Use the factors below to help you compare your different options before making a final decision.
By default, most reseller packages are offered on shared hosting servers. But different providers offer various hosting options, including VPS reseller hosting, cloud reseller hosting, and even dedicated server reseller hosting.
The hosting type you select will have a direct impact on performance. For example, shared hosting is considered to be entry-level. So, your clients won’t necessarily have the highest performing websites if you’re reselling shared hosting. Traffic spikes on one site could lead to crashes or slow loading times on another.
VPS or dedicated hosting would improve site performance for your clients. These are more expensive, but you can pass those costs along to each client.
Quality and performance will both be a direct reflection of your brand and services. Often, prioritizing quality is worth the added cost. Choosing the right type of hosting is a crucial decision.
Number of Clients
There’s a big difference between selling reseller hosting services to 20 clients versus 200+ clients. Be realistic, and ask yourself how many clients you plan to acquire and retain on a monthly or annual basis.
Some reseller plans are better for managing smaller client lists, while others are built to scale. There are even reseller hosting packages out there that can accommodate an unlimited number of websites.
Billing and Client Management
The best reseller hosting plans set you up for success and come with add-ons or built-in tools for managing your clients.
Look for features like web hosting manager complete solution (WHMCS). It’s an industry-leading web hosting and billing management tool. You can use it to automate billing, collect payments, set up provisioning, and more. Blesta is also a popular tool for billing and client management.
Some plans come with a free WHMCS or Blesta license, while others charge extra for access to these tools.
Ease of use with reseller hosting is not universal across the board. Some platforms are definitely more user-friendly than others.
Some reseller hosting solutions are made for developers and other tech-savvy users. Others are designed to accommodate beginners or agencies looking to add-on to existing services.
Be honest about your technical ability and that of your team, and the learning curve associated with the tool. It should be reasonably easy to determine if the plans you’re evaluating fit within your level of comfort.
The terminology and use cases described for each package can be very telling. If it feels like you’re reading a foreign language, it’s probably not the best option for you.
Hosting for clients can typically be offered in one of two ways—managed or white label.
Some resellers build and manage sites for clients behind the scenes without granting the client access to their site’s hosting control panel. Others simply re-brand the hosting services and give clients log-in access to manage the hosting service independently.
With a white label plan, the client never knows where you’re getting hosting from. You’ll have the ability to put your own branding and logos on this dashboard. Not every reseller plan comes with white label capabilities out of the box.
Every website on the Internet must have a web hosting service, and there’s no shortage of potential prospects for resellers in the hosting space. But having success as a reseller starts with choosing the right program.
Which one is the best?
The top six options I reviewed are a great place to start your search.
- InMotion — Best reseller VPS plans
- A2 Hosting — Best for billing and client management
- Liquid Web — Best variety of reseller packages
- ResellerClub — Best for delivering turnkey sites to clients
- HostGator — Best for hands-on resellers
- HostPapa — Best for reseller beginners
Whether you’re a beginner, an experienced reseller, or somewhere in between, you can find what you need with the recommendations listed in this guide.
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
- SEO – unlock massive amounts of SEO traffic. See real results.
- Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media – effective paid strategies with clear ROI.
Blog – Neil Patel