7 Best WooCommerce Follow Up Email Plugins (Compared)

Are you looking for the best WooCommerce follow up email plugins to generate more revenue from your site?

Follow up emails can be one of the easiest ways to bring customers back to your store and increase their overall lifetime value.

The only problem? Putting a system in place to send targeted follow up emails takes organization, time, and energy.

Unless you’re using the right tools, of course…

That’s why, today, we’re going to share the 7 best WooCommerce follow up email plugins.

Let’s dive straight into the list!

WooCommerce Follow Up Email Plugins

1. OptinMonster

optinmonster plugin page

OptinMonster is a premium plugin for WordPress and hands down the best software for managing targeted email signups.

It’s an easy-to-use tool that comes with a drag and drop builder, so you can create optin campaigns like popups, floating bars, fullscreen welcome mats, and more.

Plus, these campaigns are super easy to design. You simply start by selecting one of OptinMonster’s 50+ premade templates:

optinmonster templates

These templates look great across all devices and are designed to save you time, energy, and headaches in the campaign creation process.

And once you’ve selected the right template for capturing your visitors’ email, you’ll only need to make minor changes. This is to personalize your messaging, customize your offer, and showcase your lead magnet.

With OptinMonster, modifying your campaign couldn’t be easier. Literally anyone can create stunning, professional, and high-converting campaigns in minutes.

To change the text, for example, you can use the inline editor to write directly on the campaign template:

inline editor with shopping template

And if you want to add a new feature to your template, you can easily drag and drop it into place:

Drag an drop builder basic dark template

But now, you might be wondering, “How does this help me with WooCommerce follow up emails?”

The best part about OptinMonster is that it comes with advanced targeting rules and triggers that let you display your campaigns to the right people, in the right places, and at just the right time in their customer journey.

This also includes a host of WooCommerce-specific triggers and targets that you can use to capture your potential leads’ email:


This allows you to use OptinMonster to create a sophisticated follow up email strategy in minutes.

That’s because you can make targeted offers based on what your potential customers put into their carts.

Then you can send those new contacts to different lists with your email service provider (ESP) for automated follow up email campaigns.

But the best part is that you can pair these rules with OptinMonster’s powerful Exit-Intent® Technology.

This lets you capture visitors who are actively leaving your WooCommerce store, including those who are abandoning their carts.

When they sign up for a coupon code before checkout, you can send automated follow ups and reminders until they finalize their purchases.

Exit-intent popups are actually how the company Fastrack recovers 53% of their site’s visitors.

You can have the same success and generate more revenue by letting OptinMonster improve your WooCommerce follow up email strategy.


  • Drag and drop editor
  • Various campaign types
  • Advanced targeting rules
  • Powerful analytics dashboard
  • Integrations with most major ESPs
  • WooCommerce-specific triggers
  • And much more…

Price: Paid plans begin at only $9/month.

Improve Your Follow Up Strategy Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. Constant Contact

Constant Contact WordPress plugin

Constant Contact is a popular email service provider (ESP) that’s the perfect WooCommerce follow up email plugin.

That’s because Constant Contact also has its own plugin that lets you capture new leads from your WooCommerce store.

Then, you can send those leads directly to the appropriate follow up lists for more targeted messaging. Over time, you’ll refine your automated email series to get things running on auto-pilot.

Here’s how it works:

With the Constant Contact plugin, you can create various lead capture forms across your site.

These campaigns won’t be as targeted as they would be with a more advanced tool like OptinMonster, but you can manually embed custom forms on specific product pages.

Then, using tags, you can segment your audience into various groups depending on which forms they filled out for your offers (like coupons, free shipping, and so on).

When your new lead gets tagged, they’ll be sent to an automatic campaign to follow up with them about their purchase.

Or, you’ll simply be able to send out new information to your current customers to keep them coming back for more.


  • Easy to set up
  • Syncs with your Constant Contact account
  • Doesn’t require a Constant Contact account (if you don’t have one)
  • Adapts to the theme and style of your site
  • Customizable data fields to help you create more targeted follow up emails

This plugin really makes the most sense if you’re already using Constant Contact as your email service provider.

Price: This is a free plugin.

Get started with the Constant Contact plugin today!

3. Follow Ups by WooCommerce

follow up emails by woocommerce

Follow Ups by Woocommerce is an advanced plugin to help you create follow up emails for your customers.

Plus, you can contact your prospects via Twitter to get even more engagement from your audience.

With this plugin, you can create “drip” campaigns. This means a series of emails that run automatically to nurture your leads and bring them back to your store.

But you can use your customer’s interests and purchase history to customize these email campaigns and make more targeted messages.

From there, you’ll have a powerful analytics dashboard so you can track and optimize your emails’ open and click-through rates.

One of the best parts is that you can create drip emails for larger groups with the same buying patterns.

This lets you boost your customer’s overall lifetime value and can help you reduce shopping cart abandonment.

When it comes to sending personalized follow up emails to your WooCommerce clients, this plugin is one of your best options.


  • Simple email design
  • Group follow up campaigns
  • Analytics dashboard
  • RESTful API
  • Free custom templates
  • And much more…

There are two small downsides to this plugin that we should mention. First, this is great for follow up emails with your customers. But you’ll still likely want an email service provider like Constant Contact for a more advanced email marketing strategy.

Second, this tool can be pricey for what it does. It’s roughly the same price as OptinMonster’s Basic plan but only gives a fraction of the value.

But if you ONLY need something for follow up emails, then it can still be a great tool to have.

Get started with Follow Ups by WooCommerce today!

4. Retainful

retainful homepage

Retainful is a powerful service with a WooCommerce extension to help you send follow up emails to accomplish the following:

  • Reduce cart abandonment
  • Get more referrals
  • Generate repeat business

Retainful gives you a drag and drop email editor to design the perfect campaigns for each of these goals.

From there, you can set up automated email series to remind users if they have items left in their cart, distribute unique referral links to happy customers, promote your store’s coupons, and much more.

Finally, you’ll have access to a detailed analytics dashboard to easily keep track of everything.

This allows you to grow your business in several key ways that give you an advantage over your competition.


  • Use an intuitive drag and drop email editor
  • Capture all abandoned carts (including guest carts)
  • See what items customers left in their carts
  • Add a single-click cart recovery button to your emails
  • Create a series of email reminders on a finely tuned schedule
  • Personalize your emails with shortcodes
  • And more…

This plugin has a lot of advanced features, but you need to be on the Starter plan or higher to have the WooCommerce extension.

Price: Even though the plugin is free, you’ll need the Starter plan for WooCommerce. That plan begins at $15/month.

5. Shop Magic

shop magic for woocommerce

Shop Magic is an app for WooCommerce that can help you with your email follow up strategy. It’s a free app that comes loaded with features to help you increase your store’s profits.

With Shop Magic, you can send automated customer reminders or “win back” emails to people who visit your WooCommerce store.

Or you can distribute coupons to encourage existing customers to come shop at your store again.

These emails can be set up on a time-delay schedule and integrate your contact lists with Mailchimp.

Plus, with Shop Magic’s advanced filters, you can use multiple criteria to organize your contact lists for more targeted messaging.

In the end, this is a great free tool that you can use to manage and run your WooCommerce follow up emails.


  • Time-delayed and automated campaign
  • Advanced filters
  • Integrations for Mailchimp and Slack
  • Personalized emails
  • Easy to set up and get started
  • And much more…

The only problem with this plugin is that it only integrates with Mailchimp. That said, many businesses have found more affordable and long-term email providers like Constant Contact or Sendinblue.

Pricing: This is a totally free plugin.

Get started with Shop Magic today!

6. Follow Up Email for WooCommerce

follow up email for woocommerce

Follow Up Email for WooCommerce is a premium plugin by Magenest that can be used for follow up emails with your WooCommerce customers.

It lets you track user behavior to send personalized emails that will resonate with your contact list. Plus, you can send coupons to former customers to boost their overall lifetime value.

You can create an unlimited number of emails, as well as an unlimited number of rules for when to send emails (and who should receive them).

Finally, you have built-in templates that let you create stunning email campaigns for more engagement.

This plugin can also send weekly newsletters to existing clients, which means smaller stores might not need a full-on ESP to get started.


  • Send emails when customers abandon their carts
  • Create, edit, and send coupons
  • Use built-in email templates
  • Personalize offers around your customer’s birthday
  • And much more…

Price: This plugin costs $35 (without the extended support).

Get started with Follow Up Email for WooCommerce today!

7. PushEngage

push engage homepage updated

You might know PushEngage as the world’s best web push notifications software. So you might be wondering, “What is this tool doing on a list of WooCommerce follow up email plugins?”

Though PushEngage isn’t designed with email in mind, it does give you direct access to your customers, even when they’re not currently viewing your website.

You can build detailed audience segments to determine who will see your push notifications. That means you can customize your messages based on what products your visitors have viewed or purchased.

Then you can link these notifications back to the product page or to your user’s account.

This comes with 2 major advantages:

  • Get More Subscribers: Since users don’t have to hand over an email address to allow notifications, subscription rates are typically very high.
  • Cut Costs: If you’re just getting started, you can accomplish everything you need without paying for expensive plugins or ESPs.

While PushEngage is definitely best when used alongside your email marketing strategy, it can be a great way to get more sales by:

  • Reminding visitors that they have items in their cart
  • Distributing coupons and promotions
  • Keeping customers up-to-date about your WooCommerce store
  • Redirecting your audience to high-converting landing pages

That makes PushEngage one of the best (and free) WooCommerce follow up plugins on the market.


  • Customizable optins
  • Flexible styles
  • Cart abandonment campaigns
  • A/B testings
  • Automated drip series
  • Advanced analytics
  • And much more…

Pricing: You can get started totally free. Paid plans begin at just $25/month.

Get started with PushEngage today!

Which Is the Best Follow Up Plugin?

So far, we’ve looked at 7 WooCommerce follow up email plugins. And now you might want to know, “Out of all the options here, which is the BEST?”

For that, we’re confident OptinMonster is the way to go.

OptinMonster integrates with all major email providers, which means you can easily organize and segment your list.

But beyond that, OptinMonster comes with so many targeting rules designed specifically for WooCommerce.

This lets you understand your audience at a deeper level to personalize your messaging and boost sales.

Plus, with OptinMonster, you can go beyond following up with customers. Instead, you can create campaigns to reach ANY of your marketing objectives, including growing your email list.

At the end of the day, if you’re serious about following up with customers in an authentic and personal way, OptinMonster is the right plugin for you.

Improve Your Follow Up Strategy Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

And that’s all for today! These have been the best WooCommerce follow up email plugins on the market.

We hope you enjoyed this post. If you did, you’d likely benefit from the following resources:

These articles will have everything you need to generate more sales from your WooCommerce store.

Nathan Thompson

Published by Nathan Thompson

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

Email Marketing – OptinMonster

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