3 quick tips to increase a Content Manager’s productivity! | by Pedro Clivati | Nov, 2021

Pedro Clivati

A Job Description of a Content Manager can be as long as 2 full pages just for the daily activities. And that’s absurd! Regardless of how multitasking, super-fast and hard worker you are, to get so much done, you will need much more than that.

Despite the madness of a company that is expecting a content manager to do all those activities, make your content strategy as successful as possible and (probably) be happy, being productive is an underestimated skill that everyone should worry about and always try to be better at.

After talking — and learning — from hundreds of content marketers and content managers out there, we’ve gathered a list with the most practical tips that you can apply to your routine and change the results of your work forever:

When we are not looking at the big picture, it’s easy to get lost in the middle of small and time-consuming tasks that are not the best investment for our time. A lot of these tasks seem inevitable but can be put on auto-pilot without too much effort or investment.

Notice that we didn’t even mention terms like Artificial Intelligence, Machine Learning, Deep Learning, or any other buzzword that seems to be everywhere now.

Taking a deeper look into what almost all content managers out there need to do, we’ve listed some of the most time and energy-consuming tasks that can be put on auto-pilot:

Coming up with ideas and topics, writing content, and searching for partnership opportunities all by yourself can be extremely tiring. If you bring more hands to your side, you will consequently become a project manager instead of a writer+editor+seoexpert+socialmedia+designer+strategist+manager.

And we know you’ve tried before and their answer was all about “Sorry, I’ve got to close clients”, “Sorry, I’ve got to code”, “Sorry, I’ve got to….”, and here are some tips on how to overcome that:

Stop right now and check how many tabs you have opened at this moment. Probably one for Google Drive, one for Google Docs, one for your project management tool, one for your blog, one for your calendar, one for your email, one for your social media — and we’re not counting the ones you are just using for researching or studying.

Transitioning between tabs and different tools that are not integrated and not communicating with each other can be a really bad investment of your time. This can sound foolish but if it saves 5 minutes out of every 50 minutes, you could have an extra hour a day, or 5 hours a week, or 20 hours a month of extra time for every task you are not able to accomplish today.

What about you, any extra tips you’d like to share with us? Leave it in the comments!


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